MADD Canada

MADD Canada

March 31, 2010 09:01 ET

"Campaign 911" Encourages the Public to Report Impaired Driving

Attention: News Editor, Transportation Editor ST. JOHN'S/NEWFOUNDLAND/MEDIA RELEASE--(Marketwire - March 31, 2010) - MADD Canada is partnering with the Royal Newfoundland Constabulary (RNC) to take more impaired drivers off the roads with the introduction of Campaign 911.

The public awareness initiative, which encourages people to call 911 to report suspected impaired drivers, was launched today at the Royal Newfoundland Constabulary Annex Lecture Theatre in St. John's by RNC Deputy Chief Robert Johnson, National President Margaret Miller and MADD Avalon Chapter President Christine Care.

"We are proud to join forces with the RNC on this important program" said Ms. Care. "Campaign 911 enables the public to play a vital role in their own safety by alerting police to suspected impaired drivers. Every call to 911 could save a life or prevent an injury."

"Calling 911 is an important way citizens can assist police in identifying and stopping suspected impaired drivers," said Deputy Chief Johnson. "This community initiative is an effective way for all of us to work together to prevent impaired driving crashes."

Campaign 911 in Newfoundland and Labrador is being supported by the Newfoundland and Labrador Liquor Corporation, which has been a MADD Canada sponsor for a number of years.

"We are most grateful to the Newfoundland and Labrador Liquor Corporation," Mrs. Miller noted. "Its sponsorship of MADD Canada has enabled us to deliver a number of initiatives, and now Campaign 911, to help reach people with the message that it is never okay to drive while impaired."

A key purpose of the Campaign 911 program is to deliver the message that calling 911 is the right thing to do if you spot a suspected impaired driver, Mrs. Miller said.

"When MADD Canada started this program in 2007, there was a widespread public misperception that impaired driving was not an appropriate reason to call 911, that it was not a true emergency," Mrs. Miller said. "We are pleased to say that programs such as Campaign 911 are changing that. We are seeing more and more reports of impaired drivers being taken off the roads because concerned citizens called 911."

On average, 4 Canadians are killed and 207 are injured every day as a result of impaired driving. Effective 911 programs increase arrest rates for impaired driving by 30%, on average.

Campaign 911 has steadily gained momentum since its launch in 2007. Through signs, billboards, public service announcements, postcards, bookmarks and other material, Campaign 911 educates and empowers the public to call 911 to report suspected impaired drivers. In the past year alone, new programs have started in Calgary, Nanaimo, the provinces of Nova Scotia and Saskatchewan, and other communities across Canada.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. /For further information: Visit or call:
Margaret Miller, MADD Canada National President, 902-758-5328
Christine Care, MADD Avalon Chapter President, 709-834-7663


Contact Information

  • Margaret Miller, National President, MADD Canada
    Primary Phone: 902-758-5238