Campaigner Email Marketing

Campaigner Email Marketing

May 14, 2008 09:25 ET

Campaigner Presents Complimentary Email Marketing Seminar in Ottawa

Industry expert Karen McNaughton leads seminar to help businesses Boost Revenue with Intelligent Email Marketing

OTTAWA, ONTARIO--(Marketwire - May 14, 2008) - With the Direct Marketing Association stating that every dollar spent on email marketing generates $48 in sales, now is the time to reassess your email strategy and boost your profits.

Join Campaigner (www.campaigner.com) for a complimentary seminar offering marketers practical tips on how to send smarter email communications that recipients will open, read, and respond to, time after time. Attendees will learn how to immediately start intelligent email marketing by building a stronger opt-in database, developing email strategy and creating inbox friendly content to make emails stand out. Attendees will also learn how to test and refine campaigns and how to integrate techniques such as segmentation and automation that have been proven to dramatically improve email ROI and overall campaign performance.

Following the seminar, participants will have the opportunity for a one-on-one consultation and Q&A session with email marketing expert, Karen McNaughton.



Who: Karen McNaughton, Product Marketing Manager at Campaigner,
has 12 years experience in technology marketing. Focused
on managing the marketing programs and product messaging,
McNaughton maintains a close watch on the frustrations of
email marketers, industry trends, and market developments.
With a great appreciation for customer concerns and a keen
interest in delivering timely product initiatives and
strategic value offerings, McNaughton delivers unparalleled
email marketing solutions that provide the necessary tools
for customer success.

Where: Brookstreet Hotel, 525 Legget Drive, Ottawa, ON K2K 2W2

When: Boost Revenue with Intelligent Email Marketing
Friday, May 30th 9.00 -12.00pm
Cost: Free
Register - http://www.campaigner.com/seminar


About Campaigner

Campaigner is Canada's leading provider of email marketing solutions. Campaigner's on-demand platform enables organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way - resulting in more profitable relationships.

Campaigner partners with industry leaders including Salesforce.com, Comcast and Yahoo!; provides applications to leading Canadian organizations such as Bell Canada, The Dairy Farmers of Canada, West49 and over 10,000 small and medium-sized businesses.

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