SOURCE: Campaigner

Campaigner

December 01, 2010 10:00 ET

Campaigner Takes the Guesswork Out of Analyzing the Success of Email Marketing Campaigns

Leading Email Marketing Service Offers Powerful New Set of Features to Increase Level of Engagement and Interaction Between Small Business and Customers

OTTAWA--(Marketwire - December 1, 2010) - Campaigner, a leading email marketing service provider, today announced it has added powerful new features that offer small businesses a deeper level of analysis for their email marketing campaigns. Together, these tools make it easier to review the performance of each email campaign sent and see which recipients took action on which message or offer. The result: increased effectiveness for each campaign and a greater connection with recipients.

"Today's customers are looking to do business with organizations that connect with them personally -- that know what they want and offer a unique experience tailored to meet their specific needs," said Steve Adams, Vice President of Marketing for Protus, the provider of Campaigner. "These new features provide our customers the means to better understand how their subscribers interact with each email campaign, offering them the ability to fine tune each message and achieve a personalized customer experience. The result will be more successful email marketing campaigns that have a positive impact on a business' bottom line."

New features include:

  • Resend this Campaign
    Now, Campaigner subscribers can simply select "resend this campaign," which will automatically duplicate their campaign of choice and prompt them to select appropriate recipients for the campaign. This means less time spent determining how to resend a successful campaign to specific recipients, such as welcome messages to new subscribers, reminders, or other limited time offers.

  • Contact View
    Analyze how each subscriber interacts with every campaign with new contact viewing capabilities, including what campaigns each contact received, whether they opened the campaign, and any further actions (i.e. what links they clicked on in the campaign, etc.). This unparalleled level of detail for each contact can help small businesses determine how best to segment their mailing lists to better target who is interested in what and cater email sends to those preferences.

  • Redefine Contact Lists On-the-Fly
    Successful campaigns can now be easily resent to those who have not yet opened them without having to exit the campaign and edit a list separately. In addition, Campaigner customers can develop segments based on a particular activity during a specific timeframe (i.e. identify customers who clicked on a link within all or a select few email campaigns in the last seven days).

  • Online Viewing
    Smartphone users and those using less popular email programs are now able to view the campaign in its original form, without distorted graphics or faulty formatting. This online view link is included in the email and is unique to each recipient.

These features are available immediately at Campaigner.com for current Campaigner customers. For small businesses interested in trying out these features, Campaigner offers a free 30-day email marketing trial to help get started on effective email marketing.

To learn more about Campaigner and learn more about using email marketing programs during the holiday season, visit the Inside Campaigner blog, and follow Campaigner on Facebook and Twitter.

About Campaigner
Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is part of a total Software as a Service (SaaS) business communications solution offered by Protus that also includes MyFax, the fastest-growing Internet fax service; and my1voice, the cost-effective, feature-rich virtual business phone service. You can learn more and visit Campaigner at www.campaigner.com.

Contact Information

  • For more information, please contact:
    Kelly O'Dwyer-Manuel
    Protus
    (613)733-0000 x583
    Email Contact

    Kathleen Gratehouse
    Borders + Gratehouse (For Campaigner)
    (415) 963-4174 x2
    Email Contact