SOURCE: Campbell Ewald

Campbell Ewald

October 06, 2015 10:01 ET

Campbell Ewald Appointed Agency of Record for Country Inns & Suites by Carlson

Campbell Ewald to Focus on Raising Awareness of Hotel Brand

DETROIT, MI--(Marketwired - October 06, 2015) - Marketing communications agency Campbell Ewald announced today that it has been named Agency of Record (AOR) for Country Inns & Suites By Carlson℠, a leading upper-midscale hotel brand, following a competitive review. This marks the third new business win for Campbell Ewald in the past three weeks, previously being named AOR for Travelocity and Empire State Development.

Campbell Ewald will be charged with creating and developing integrated advertising and communications initiatives for Country Inns & Suites, including branding and creative, as well as media planning and buying.

"With its ability to deliver business and leisure travelers a consistent and comfortable hospitality experience that includes a touch of home, we are energized to partner with Country Inns & Suites," said Jim Palmer, CEO of Campbell Ewald. "The marketplace for midscale hotels is extremely competitive. We're looking forward to shining a light on Country Inns & Suites' unique services and offerings, and taking the brand to the next level."

Carlson Rezidor Hotel Group (CRHG), the parent company of Country Inns & Suites By Carlson, is a Top 10 global hotel company with seven brands spanning from luxury to upper midscale accommodations and includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza® and Park Inn® by Radisson. Country Inns & Suites is the company's midscale, select service hotel brand. With more than 470 locations throughout the globe, Country Inns & Suites is the largest brand in the CRHG portfolio and operates primarily in the Americas and Asia Pacific. The brand opened its first location 28 years ago.

"After an extensive review, Campbell Ewald proved to be the best agency to take the Country Inns & Suites brand into the future," said Aurora Toth, vice president, Brand Marketing, Carlson Rezidor Hotel Group. "We look forward to working alongside the team at Campbell Ewald to reposition and strengthen the brand with the ultimate goal of raising its awareness and attracting a younger generation of guests."

New work for Country Inns & Suites is slated to launch in 2016.

About Campbell Ewald

Campbell Ewald is a full service, fully integrated marketing communications agency providing both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. With offices in Detroit, New York, Los Angeles and San Antonio, Campbell Ewald is part of the Interpublic Group (NYSE: IPG) and is known for creating powerful ideas for clients including Atkins Nutritionals, Clear, Country Crock, Country Inns & Suites By Carlson, Covered California, Degree, De'Longhi, Detroit Lions, Edward Jones, Energy Upgrade California, Empire State Development, Federal Student Aid, Henry Ford Health System, I Can't Believe It's Not Butter, Kaiser Permanente, Magnum, MilkPEP, OnStar, Snuggle, Travelocity, TRESemme, UNICEF, USAA and the United States Navy.

About Country Inns & Suites By Carlson
Country Inns & Suites By Carlson℠ is a leading mid-market hotel brand with over 470 hotels in the United States, Canada, India and Latin America. The brand's Be Our Guest service philosophy encourages employees to serve guests with the same kind and caring spirit given to friends when they are being hosted at home. Signature brand amenities include free high-speed Internet, complimentary hot breakfast served on classic dining ware, fitness centers and business centers.

Country Inns & Suites By Carlson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza® and Park Inn® by Radisson. For reservations and more information visit, www.countryinns.com. Connect with Country Inns & Suites By Carlson on social media: @CountryInns on Twitter and Facebook.com/CountryInns

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