SOURCE: Campbell Ewald

Campbell Ewald

June 29, 2015 11:24 ET

Campbell Ewald Named Agency of Record for Henry Ford Health System

Agency to Launch Full Brand Campaign End of Year

DETROIT, MI--(Marketwired - Jun 29, 2015) - Marketing communications agency, Campbell Ewald, announced today that it has been named Agency of Record for Henry Ford Health System, one of the nation's leading health care providers headquartered in Detroit.

Campbell Ewald will be tasked with launching a fully integrated brand campaign, including key service lines, to further enhance Henry Ford Health System's reputation as a leader in medical innovation, clinical excellence and research. Media buying services will continue to be handled by Harrison Media.

"Henry Ford Health System has been a major landmark in the Detroit community for the past 100 years, and its clinical care and commitment to improving the health of the communities it serves is exceptional," said Jim Palmer, CEO of Campbell Ewald. "We're thrilled to embark on this new partnership. We look forward to building on the legacy of the Henry Ford Health System brand and helping to position it for continued success."

Founded in 1915, Henry Ford Health System is comprised of hospitals, medical centers and one of the nation's largest group practices, the Henry Ford Medical Group. With more than 23,000 employees, the health care provider is the fifth-largest employer in metro Detroit.

"Campbell Ewald is known for its solid strategy and break-through creative in the health care space. They are a great fit for Henry Ford and we are looking forward to seeing innovative work later this year," said Liz Schnell, vice president, brand strategy, Henry Ford Health System.

Campbell Ewald is currently partnering with Henry Ford on creative work for a new and convenient medical resource for Detroit professionals on-the-go.

Campbell Ewald will launch Henry Ford Health System's brand campaign in Q4.

About Campbell Ewald
Campbell Ewald is a full service, fully integrated marketing communications agency providing both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. With offices in Detroit, Los Angeles, New York and San Antonio, Campbell Ewald is part of the Interpublic Group (NYSE: IPG) and is known for creating powerful ideas for clients including Atkins Nutritionals, Clear, Country Crock, Covered California, Degree, De'Longhi, Detroit Lions, Edward Jones, Energy Upgrade California, Federal Student Aid, I Can't Believe It's Not Butter, Kaiser Permanente, Magnum, MilkPEP, OnStar, Snuggle, TRESemme, UNICEF, USAA, and the United States Navy.

About Henry Ford Health System
Henry Ford Health System, one of the largest and most comprehensive integrated U.S. health care systems, is a national leader in clinical care, research and education. The system includes the 1,200-member Henry Ford Medical Group, five hospitals, Health Alliance Plan (a health insurance and wellness company), Henry Ford Physician Network, a 150-site ambulatory network and many other health-related entities throughout southeast Michigan, providing a full continuum of care. In 2014, Henry Ford provided $317 million in uncompensated care. The health system also is a major economic driver in Michigan and employs more than 23,000 employees. Henry Ford is a 2011 Malcolm Baldrige National Quality Award recipient. The health system is led by CEO Nancy Schlichting. To learn more, visit

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