SOURCE: Camping World

Camping World

January 13, 2011 12:00 ET

Camping World Among World Renowned Brands Challenging the Cast on the Upcoming 2011 Season of NBC's "Celebrity Apprentice"

LINCOLNSHIRE, IL--(Marketwire - January 13, 2011) - Camping World, America's leader in satisfying the retail needs of the RV enthusiast and the most recognized brand in the RV lifestyle, announced their selection in the eleventh installment of NBC's "The Celebrity Apprentice" featuring American business mogul Donald Trump.

Camping World was chosen among several Fortune 500 companies to be featured as a task sponsor on a 2011 outdoor recreation segment. Donald Trump commented, "Camping World is the largest recreational vehicle retailer in the country and we were very pleased to have them on the show." Trump continued, "I think the episode is like nothing we've ever done!"

"We are pleased to be a part of a pop culture phenomenon such as 'The Apprentice' Celebrity Edition," remarked Chairman & CEO of Camping World Marcus Lemonis. "In the spring 2011 stay tuned to see the RV and camping enthusiast merge into city life!"

"RVIA and Go RVing work diligently to promote RV travel and camping, but the efforts of our industry's companies are critical to this effort too," said RVIA President Richard Coon. "Having RV travel featured on such a popular program as 'The Apprentice' will generate great exposure for the RV market and help boost consumer awareness."

The 11th season premiere of "The Celebrity Apprentice" is scheduled to debut Sunday, March 6 on NBC at 9/8 Central.

About Camping World/FreedomRoads
Camping World/FreedomRoads is the world's largest retailer of recreational vehicles and provides outdoor enthusiasts over 8,000 RV parts and accessories, service and collision centers along with other products and services to enhance the RV and outdoor lifestyle. Today the company serves RV enthusiasts with over 75 RV lifestyle retail locations engaging in the retail sale, finance, service and rental of recreational vehicles, with over $270 million of new and used recreational vehicle inventory representing more than 13 RV manufacturers and 150 brand names.

In addition, Camping World/FreedomRoads also provides expanded products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program; in-store Performance Centers like the Tow Center of America, campground reservations, Banking and Insurance, RV tours, Service and Collision centers, Detail and Refurbishment centers known as the RV SPA, RV The Magazine.

Visit www.campingworld.com for more details.

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