SOURCE: Camping World/FreedomRoads

June 12, 2008 13:24 ET

Camping World/FreedomRoads Announces Expansion Into RV Rental Market

Major Markets Targeted for Launch

CHICAGO, IL--(Marketwire - June 12, 2008) - Camping World/FreedomRoads, the nation's largest RV and outdoor retailer announced it will be adding recreational vehicle rentals to their suite of RV and Outdoor product offerings.

RV Rental Centers will initially launch in major markets including: Atlanta, Boston, Chicago, Dallas, Denver, Fort Lauderdale, Las Vegas, Los Angeles, New York, Orlando/Kissimmee, Phoenix, San Diego, San Francisco and Seattle. An additional twenty markets are targeted within the next 24 months such as Buffalo, Houston, Indianapolis and Sacramento. The ultimate goal is to have rental units available in Camping World locations across the country supported by the only national service network currently 100 stores strong and growing.

"Offering RV Rentals is a natural fit with our business," said Marcus Lemonis, Camping World/FreedomRoads Chairman & CEO. "We've already established state-of-the-art facilities nationwide while offering RV and Outdoor products such as Coleman at our retail stores; moving into RV Rental market offers the consumer flexibility in their travel plans while providing a unique and affordable rental experience." Lemonis added, "We plan to offer the lowest daily and weekly rates supported by our relationship with thousands of campgrounds and most importantly 24 hour road side assistance. Our goal is to provide total peace of mind to every customer."

The proposal will offer one-way and roundtrip RV rentals through online reservations (campingworld.com and rvrental.com) and a toll-free reservation center. Rental inventory will be powered by Winnebago; the leading RV manufacturer of Class A and Class C Motorhomes and the fleet will range of 25' Class C to 31' Class A models.

"We are excited about offering an additional solution for RV Enthusiasts looking to experience the RV lifestyle at the track and on the road," said Kurt Hunt, Director of Motorsports. "Our status as the official RV and Outdoor Company of NASCAR is a great Race/Camping/Tailgating opportunity for our customer." Hunt added, "Camping is still the most affordable outing and RV vacations have always been about flexibility, freedom and fun and we look forward to offering new opportunities for our customers."

The expansion into RV Rental is the first in a series of planned ventures this year by Camping World/FreedomRoads representing the company's desire to further expand their capabilities and gain market share through a growing diversified product offering.

About Camping World/FreedomRoads

Camping World/FreedomRoads is the world's largest retailer of recreational vehicles and provides outdoor enthusiasts over 8,000 RV parts and accessories, service and collision centers along with other products and services to enhance the RV and outdoor lifestyle. Today the company serves RV enthusiasts with well over 100 RV Lifestyle retail locations.

In addition to the sale, finance and service of recreational vehicles and aftermarket accessories. Camping World/FreedomRoads also provides expanded products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program, in-store Performance Centers like the Tow Center of America, campground reservations powered by Reserve America, Banking and Insurance, RV tours, Service and Collision centers, Detail and Refurbishment centers known as the RV SPA, and RV View Magazine.

For more information, visit us online at www.campingworld.com or www.FreedomRoads.com

Contact Information

  • Diana Ardelean
    SVP of Communications
    Camping World/FreedomRoads
    847-229-6425
    Email Contact