SOURCE: Camping World

Camping World

March 03, 2011 11:30 ET

Camping World and Woodall's Announce Plans for a Partnership to Increase Campground and RV Park Attendance

LINCOLNSHIRE, IL--(Marketwire - March 3, 2011) - Camping World, America's leading retailer in RVs, camping accessories, RV maintenance and repair, announces that Woodall's, the leading brand in campground directories, has joined forces in an effort to increase awareness about and accessibility to the RV lifestyle.

Camping World's vast presence in the US as a leading RV retailer and Woodall's prominence in the campground market proves to be a natural fit and a win-win for both of their current and potential customers. In effect, this alliance brings together the innovation and strength of both companies in their respective fields.

"Camping World is proud to partner with Woodall's. We feel confident that the increased exposure the RV Parks and campgrounds will receive now that Woodall's is designated as the 'Official Directory of Camping World' is beneficial to all," noted Johnny Sirpilla, President of Camping World.

Woodall's circulation is anticipated to increase in 2012, as increased opportunities for the excess of 750,000 Camping World President's Club members to obtain a Woodall's North American Campground Directory become available.

As the partnership between Camping World and Woodall's is developed over the next few months, there are many benefits and opportunities for private RV parks and campgrounds, such as the ability to: become a Camping World licensed park, stock Camping World parts and accessories on site and gain increased exposure with nearby Camping World retail stores and dealerships which will increase traffic by increasing visibility.

The online search module for Woodall's campgrounds soon will be prominently located on the Camping World website providing customers with one-stop shopping for all RV needs while also increasing exposure for the campgrounds.

"Our partnership strengthens the awareness of RV parks and campgrounds across the country by bringing greater recognition and enabling us to better align our services for the consumer as well as our RV park and campground customers," stated Ann Emerson, Woodall's Directory Vice President and Publisher. 

Future plans include the addition of Camping World stores to the Woodall's 2011 iPhone application and exclusive Camping World offers extended to Woodall's Facebook and blog followers. Additional developments for this partnership also include Woodall's having a strong presence at Camping World attended consumer RV shows as well as special in-store promotions catering to President's Club members such as a "Woodall's Wednesday" offering special incentives and dedicated space in Camping World stores.

About Camping World/FreedomRoads
Camping World/FreedomRoads is the world's largest retailer of recreational vehicles and provides outdoor enthusiasts over 8,000 RV parts and accessories, service and collision centers along with other products and services to enhance the RV and outdoor lifestyle. Today the company serves RV enthusiasts with over 75 RV lifestyle retail locations engaging in the retail sale, finance, service and rental of recreational vehicles, with over $270 million of new and used recreational vehicle inventory representing more than 13 RV manufacturers and 150 brand names.

In addition, Camping World/FreedomRoads also provides expanded products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program; in-store Performance Centers like the Tow Center of America, campground reservations, Banking and Insurance, RV tours, Service and Collision centers, Detail and Refurbishment centers known as the RV SPA, RV The Magazine. Visit www.campingworld.com for more details.

About Woodall Publications
Woodall Publication's is the leading publisher of Campground Directories and Guides plus several specific-interest books and digital publications and applications. Woodall's has been Everywhere RVers go for 75 years, and enjoys popularity in an array of different segments of the RV and camping marketplace. Visit www.woodalls.com for more details.

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