SOURCE: StrongMail Systems

StrongMail Systems

February 11, 2009 06:00 ET

Campmor Chooses StrongMail Gear for Email Marketing

StrongMail Enables Leading Provider of Camping Gear and Outdoor Equipment to Significantly Improve Email Deliverability and Response Rates of Marketing and Transactional Email

REDWOOD CITY, CA--(Marketwire - February 11, 2009) - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that Campmor (www.campmor.com), a premier retailer of camping gear, clothing and outdoor equipment, has implemented StrongMail to power its marketing and transactional email communications. Through StrongMail's ability to test and optimize messages for maximum conversion, Campmor has seen a significant improvement in email response rates and is now able to focus on campaigns that yield the greatest return.

Campmor is dedicated to providing its customers with the best prices on a wide selection of camping, clothing and outdoor gear from a variety of top brands, including The North Face, Columbia Sportswear and Jansport. With new products and deals being added to its e-commerce site daily, Campmor relies heavily on email to send important product information and promotions to more than 500,000 customers. Prior to StrongMail, Campmor was limited in its ability to view and optimize campaign results. As a result, Campmor was unable to determine which promotions were working and how many emails were actually getting through to recipients.

"Before working with StrongMail, we were never sure what promotions were working and which ones were falling flat," said Dan Jarashow, president and CEO of Campmor. "Because email is such an important part of our business, we knew we needed a product that would get our emails delivered and give us complete control over our campaigns. In our business, we understand the value in using the right equipment, and StrongMail has proven that out by significantly increasing our email marketing results. "

Campmor chose StrongMail because if offered a unique on-premise approach that provides optimal control over campaigns, in a reliable system that is extremely easy to use. In addition, StrongMail's ability to offer real-time integration to IBM WebSphere and other third-party systems allows Campmor's marketing team to develop highly relevant campaigns to drive higher conversions and sales. Campmor also plans to leverage StrongMail's transactional email capabilities to deliver branded, dynamic messages that incorporate site reviews and other relevant and personalized information.

"Retail organizations like Campmor need to maintain direct and consistent contact with their customer-base in order to continually drive sales and maintain customer loyalty," said Ryan Deutsch, senior director of market strategy at StrongMail Systems. "StrongMail provides the means for Campmor to keep the lines of communication open through valuable, targeted email messages that effectively promote brand and increase conversions."

About Campmor

Established in 1978 and based in Mahwah, New Jersey, Campmor is a premier retailer of camping gear, clothing and outdoor equipment. Known for its wide selection of outdoor clothing and camping, backpacking and water sports equipment, Campmor serves an expansive and loyal customer base via an interactive website, thriving mail-order catalog business and popular retail store in Paramus, New Jersey. More information on Campmor can be found at www.campmor.com.

About StrongMail Systems, Inc.

StrongMail Systems is the leading provider of commercial-grade solutions for marketing and transactional email. Offering maximum flexibility for deployment, StrongMail's solutions are offered in both on-premise and hosted models to meet the needs of every business. StrongMail delivers its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's high-performance solutions offer companies a more powerful and cost-effective alternative to homegrown or traditional outsourced ESP solutions. Headquartered in Redwood City, CA, StrongMail solutions are used by companies across the globe, including eHarmony, Fox Sports, and Ticketmaster. To learn more about StrongMail, please visit www.strongmail.com.