SOURCE: Campo Viejo

September 20, 2013 09:10 ET

Campo Viejo Celebrates International Grenache Day With New Wine Offering

Winery's Portfolio Expands to Include First-Ever Garnacha

NEW YORK, NY--(Marketwired - September 20, 2013) - Campo Viejo, the second-largest Spanish wine brand in the U.S.*, announces the debut of the winery's first 100% Garnacha wine, which coincides with International Grenache Day on September 20, 2013. The release of the wine and the corresponding holiday highlight one of the most widely used red grapes in the world, known for its accessibility and versatility. Campo Viejo is one of the first Rioja brands to launch a Garnacha of this quality from Spain's most renowned winemaking region.

Garnacha plays a large role in Spain's winemaking narrative and is in the majority of traditional aged Rioja blends. Harvested from old vines, the Campo Viejo Garnacha is a modern interpretation of a historic grape, deeply rooted in Spanish winemaking.

"While a traditional variety of Rioja, our new Garnacha is unusual because it has a marked caramel undertone that is more nuanced than the average Rioja wine," says Elena Adell, Chief Winemaker for Campo Viejo. "Our vineyards give us the opportunity to create wines that showcase the typicity of the region, and we've been able to explore the marriage of more complex notes to a traditional fresh finish."

The Garnacha was harvested in the warm, dry conditions of the Campo Viejo Rioja vineyards and then fermented in stainless steel vats at a controlled temperature of 25°C. Following a 12-day maceration, the wine aged in new French oak barrels for four months. The wine is red with purple highlights, featuring a nose of fruits -- strawberry, raspberry, cherry and blackberry -- and floral notes of violet and lilac. Subtle notes of sweet spices and toast enhance the fruit flavors, resulting in a soft, silky, fresh and intense wine.

The wine is packaged in a Burgundy-style bottle, referencing Campo Viejo's Rioja bottle design from the 1960s, as well as the light bodied fruit forward wine style comparable to a Pinot Noir. It joins Campo Viejo's United States portfolio, which includes Tempranillo, Reserva and Gran Reserva wines.

For more information on Campo Viejo and its portfolio, visit www.CampoViejo.com, or follow Campo Viejo on Facebook, Twitter and Pinterest.

*Campo Viejo is ranked the second largest by $ volume in the U.S., according to Nielsen XAOC+Liquor, end 2/2/13.

About Campo Viejo

The origins of Bodegas Campo Viejo date back to 1959, when two venerable Rioja wine cellars, Beristain y Ortigüela, joined forces to create Bodegas Campo Viejo. Initially, the bodega was located in Aldeanueva de Ebro. Adjacent to the bodega, the presence of an ancient vineyard inspired the winemakers to name the winery Campo Viejo, or "Old Field." Growing consumer demand for Campo Viejo wine necessitated a move to the new cellar in Logroño.

This new location, situated on a 270-acre estate, is named the Juan Alcorta winery in honor of its founder, and has been part of the history of La Rioja since it was founded in 1967. The old Campo Viejo wine cellar has given way to the Juan Alcorta Bodega, designed by Ignacio Quemada, which is currently one of the most modern and advanced wineries in the world.

About Pernod Ricard

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu® flavored rum, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org

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