SOURCE: Swoon

Swoon

April 15, 2013 10:00 ET

Campus Dating Redux: College Romance Shifts Mobile With New Apps That Change How Students Find Their Next Match

SAN FRANCISCO, CA--(Marketwired - Apr 15, 2013) -  Using technology to kick-start their dating lives hasn't been a reality for most college students -- until now. New to the college dating scene are simple and easy browsing apps like Swoon, where participants can just sit back and anonymously "swipe" to explore who's nearby. Students don't have to worry about the barriers associated with traditional dating sites: lengthy questionnaires, putting too much information out there or feeling pressure to get seriously involved; this new crop of mobile apps lets you meet and chat in a low-pressure environment.

While smartphones have helped make most every student's lifestyle more manageable for school purposes and otherwise, it's only been in the past few months that simple apps have been created and adopted for finding a romantic match. New to the scene is Swoon, the only app of its kind on Android, which lets you "browse" and "like" interesting people nearby. Alongside hot apps like Tinder and Let's Date, Swoon lets students scope out new crushes between (and during!) classes, study breaks, parties and more.

On and off campus, app-powered dating is growing at a tremendous rate. According to mobile analytics firm Flurry, a recent survey of 20 top mobile dating apps revealed that almost 17 million active users used those apps in January 2013 alone, for a combined 2.1 billion sessions.

Fresh to the market, Swoon taps into your existing social graph through Facebook Connect, using age, location, interests and more to find your next match (without posting anything to Facebook). Swoon only notifies users if a mutual match is made, so it's up to you to explore, discover and meet potential new dates and romantic matches.

So as students wrap up spring session and prepare for final exams, they can turn to these simple matching apps to find their next crush -- just a few swipes and you might find your spring fling!

About Swoon
Swoon is the mobile app for finding cool people nearby. It's completely anonymous until there's a mutual match. Swoon is available on Android in the Google Play Store and is coming soon to iOS. For more information, visit www.swoonapp.com.

Contact Information

  • Media Contact
    Michael Ingalls
    Natron Communications for Swoon
    (917) 494-4909
    Email Contact