May 10, 2011 07:00 ET

CampusAuction Unites Socially Conscious Consumers and Companies

Charitable initiative urges Millennial consumers to "Bid for a Better World"

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 10, 2011) - CampusAuction –

Editors Note: There is one video associated with this Press Release.

CampusAuction: Bid for a Better World benefits corporations, socially conscious "Millennials" and charitable causes, providing a turnkey opportunity for businesses to reach this most crucial but difficult-to-reach consumer demographic.

Millennial consumers – 18- to 30-year-olds – spend about $220 billion annually in North America – and the brand loyalties they build now will determine success or failure for all businesses in the very near future.

About half of Millennials believe that what they buy makes a bigger difference than how they vote – and so their identity and worldview are expressed through their purchasing habits. The corporations they choose to engage with share their values of making the world a better place.

CampusAuction builds brand affinity by linking values-driven Millennial consumers and socially conscious businesses – with revenues going to charitable causes.

Expensive and scattershot television advertising has lost its impact. Millennials spend far more time online. But meeting Millennials online is not enough. Companies must articulate how they share the values of the Millennial generation.

Corporations improve both their image and their bottom lines by associating themselves with charitable causes that resonate with their target consumers. CampusAuction is the turnkey solution, making that crucial connection to Millennials easy.

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