SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

December 02, 2011 09:00 ET

Can Data Tell Us if Advertising Works? Rocket Fuel CEO to Speak at Digiday Data Marketing Summit

Rocket Fuel CEO George John to Join Panel Discussion at Leading Advertising Industry Event to Be Held December 4-6, 2011 in Deer Valley, Utah

REDWOOD SHORES, CA--(Marketwire - Dec 2, 2011) - Rocket Fuel Inc., the leading real‐time ad targeting company, today announced that company CEO and co-founder, George John will join a panel Digiday's Data Marketing Summit to be held December 4-6, 2011 at Stein Erickson Lodge in Deer Valley, Utah.

John will speak on a panel titled "Can Data Tell Us if Advertising Truly Works?" to be held Monday, December 5, 2011 at 11:15 am. The panel, moderated by Mike Shields, Senior Editor of Digiday, will also include Zach Coelius, CEO of Triggit, and Adam Lovallo, Global Head of Customer Acquisition at LivingSocial.

Panelists will discuss how advertisers and publishers how use sophisticated data analysis to measure which advertising programs are working to increase customer acquisition and brand reach, and which are not. John is a leading data scientist and head of one of the fastest-growing data-driven advertising technology companies. He will share real-world insights from Rocket Fuel's work with leading brand marketers including Ace Hardware, Buick, and Brooks Sports, explaining how brands and publishers can effectively use data to understand which ads are most effective across the full funnel.


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About Rocket Fuel:
Rocket Fuel is a real-time ad targeting company that transforms digital media buys into self-optimizing engines that learn in real time, delivering great campaign results from awareness to sales. Our technology combines all data-driven targeting techniques, from behavioral to contextual, into one comprehensive solution that automatically adapts campaigns in real time to achieve both brand and performance goals. Over 400 of the world's leading brands run on Rocket Fuel across display, mobile, video and social media. Founded by online advertising veterans and computer scientists from Yahoo!, DoubleClick,, and NASA, Rocket Fuel is based in Redwood Shores, California, and has offices in nine cities worldwide including New York and London. For more information on why campaigns run better on Rocket Fuel, visit

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