SOURCE: African Business Review

African Business Review

March 08, 2011 20:05 ET

Can Durban 2020 Live up to the Success of the World Cup? In African Business Review

SAN DIEGO, CA--(Marketwire - March 8, 2011) -  South African President Jacob Zuma delivered his state of the nation address last month, and his words about last summer's tournament echoed the overall consensus of visiting teams, fans and spectators from afar.

"The experience of the 2010 FIFA Soccer World Cup taught us the need to appreciate all that is good about our country," he boomed.

Nine months after the horns of the iconic vuvuzelas fell silent a new sporting focus is on the horizon. The race to become the Olympic city of choice for 2020 will get underway later this year. Officials say that Cape Town, Johannesburg and Port Elizabeth have all expressed an interest, but Durban has emerged as the front runner.

Before debating what this could hold for South Africa, it is worth taking a closer look at the legacy the World Cup has left behind.

A closer look at the figures suggests that the financial return was perhaps not as successful as the 3 percent economic growth predicted. It slowed from 4.6 percent in the first quarter of 2010 to 3.2 percent in the second and 2.6 percent in the third, the periods covering the summer World Cup.

However, Michael Sutcliffe, Durban's City Manager, believes that an Olympic Games in Durban "could be one of the most cost-effective ever."

Could this be key as to whether Durban will be Africa's first Olympic city?

Read the full article, here.

About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact +44 (0)1603 217 556 or visit http://www.africanbusinessreview.co.za/.

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