August 17, 2011 13:45 ET

Can Your Shampoo Make You Gain Weight? ChaCha Is a Trusted Style Advisor for Millions of Fashion-Forward Users

Q&A Service Draws a Trendsetting and Influential Audience

INDIANAPOLIS, IN--(Marketwire - Aug 17, 2011) - ChaCha, the #1 free real-time question and answer service, has proven itself to be an authority on style and beauty for Web and mobile users by answering millions of style, beauty and fashion related questions each month. These millions of monthly users and unique interactions outpace many of the most recognizable beauty-centric sites.

ChaCha users prove to be influential among their friends and are early adopters of the latest trends in style and beauty. According to June 2011 figures reported by expert audience measurement provider comScore's Plan Metrix Site Audience Profile Report, female ChaCha visitors are nearly twice as likely to consider themselves style conscious and be first within their circle of friends to embrace the latest fashion trends. At more than double the normal rate, these fashion-forward ChaCha users are even more apt to advise their friends on related purchases. According to comScore, when compared to the average Web user, ChaCha's overall audience is:

  • Over twice as likely to have bought beauty products online
  • More than 3x as likely to have shopped at high-end retailers like Coach, Nordstrom or Bloomingdale's
  • 2x as likely to shop online, but buy offline
  • Nearly twice as likely to have purchased jewelry or accessories online

During the past month, ChaCha received a bevy of style-related questions such as:

Can your shampoo make you gain weight?
Where can you buy feather hair extensions?
Does JWoww have her own tanning lotion?
How do you get rid of stretch marks?
Why isn't it right to wear white after Labor Day?

Trending topics across the ChaCha network include nail polish, pants, eyeliner, bracelets and birthstones. Interactive quizzes and photo galleries related to style and beauty are highly trafficked with "The Top 10 Worst Fashion Trends Ever" gallery and the "Which Back to School Trend Should You Try?" quiz being two of the more popular destinations. To find out the latest fashion and beauty trends users are interested in and asking about, visit ChaCha's Style and Beauty Channel at

ChaCha ( is the leading free real-time answers service. Through its unique "ask-a-smart-friend" platform, ChaCha has answered more than one billion questions from more than 25 million unique monthly users via online (, mobile text (242-242), iPhone app, Android app, and voice (1-800-2-ChaCha™). Working with major brands such as Paramount, AT&T, Sony, Cirque du Soleil, Johnson & Johnson, P&G, Coca-Cola, McDonald's, Walmart and hundreds of others, ChaCha is one of the fastest growing mobile and online publishers according to Nielsen, comScore, and Quantcast.

Contact Information

  • Contact:
    Lisa Schwartz
    Bender/Helper Impact
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