Veritas Communications Inc.

November 23, 2007 10:50 ET

Canada a nation of "housecats" during blah winter months

Attention: Arts/Entertainment Editor, Food/Beverage Editor, Lifestyle Editor TORONTO, ONTARIO, RELEASE--(Marketwire - Nov. 23, 2007) - When darkness falls early and the winter blahs take hold, do you turn into a "housecat" - meaning that you stay inside most of the time, but you enjoy a brief escape outside once in a while?

That's how most of us feel this time of year, according to a new survey. Baileys Irish Cream liqueur asked Canadians from coast to coast how their social habits change during the bleak winter months and more than half (53 per cent) declared themselves to be "housecats." Quebecers and Atlantic Canadians were most likely to say so, with 58 per cent of respondents describing themselves that way.

About one-third (31 per cent) say they are more like "social butterflies" during the winter, keeping busy in order to keep their minds off the weather. Only a small percentage (9 per cent) say they turn into full-on "bears" - "hibernating" their way through the winter and waiting until spring to reconnect with people.

So what's the best way to beat the blahs? Baileys found strong agreement that spending more time with family and friends is the answer, with 70 per cent of Canadians agreeing. Quebecers are especially fond of spending quality time with those closest to them, with 89 per cent saying that's how they overcome the winter blahs.

To try and help, Baileys is encouraging Canadians to get together with friends on November 29th - aptly dubbed "Baileys Day." Whether it's connecting with close friends over dinner and drink (as 47% plan to do), hosting a huge party (30%) or by embracing winter with a skiing or skating soiree (32%), being with good company is a sure-fire way to take the chill out of winter

If you can't beat 'em, join 'em - a toast to the dreariest time of the year!

Forty per cent of Canadians say that they are less social in the winter than other times of the year. What better reason to bring together friends and beat the winter blues in good company? Add some warmth to the chilly season with these easy to prepare cold-weather comfort cocktails.

Baileys Chocolate Flame
1 ¼ oz Baileys Original Irish Cream, Baileys with a hint of Mint Chocolate or Baileys with a hint of Caramel
¼ oz Goldschläger
½ oz Chocolate syrup
7 oz Coffee
Mix liqueurs together and top with hot coffee. Drizzle with chocolate syrup.

Baileys Mint Chocolatini
Serve this crisp and delectable concoction chilled
Mix equal parts Baileys with a hint of Mint Chocolate and Smirnoff Vanilla Flavoured Vodka, pour into chilled martini glass. Garnish with a sprig of fresh mint or a chocolate stick.

Baileys Cappuccino
Froth 1 ½ oz of milk with 1 ½ oz of Baileys Original Irish Cream, Baileys with a hint of Mint Chocolate or Baileys with a hint of Caramel and ½ tsp of sugar until fluffy. Fill a cup half way with hot coffee and top with froth.

Baileys Caramel Appletini
This sumptuous cocktail offers a great flavour, serve chilled
Mix equal parts Baileys with a hint of Caramel and Smirnoff Green Apple Flavoured Vodka, pour into chilled martini glass. Garnish with slice of green apple.

Fun facts about Baileys Original Irish Cream
Impress your friends this Baileys Day (November 29) with your savvy knowledge of the world's favourite liqueur:

- Baileys Original Irish Cream creates its unique body, texture and mouth feel because it uses fresh Irish dairy double cream (from 40,000 cows that produce an impressive 275 million litres of milk).
- These coveted cows are kept happy by noshing on four types of Ireland's freshest, tastiest grass (happy cows + tasty grass = the highest quality cream and delicious Baileys Original Irish Cream)
- Only 36 hours pass from when a cow is milked until Baileys is bottled. That's fresh.
- True cream has a melting point close to normal body temperature, which gives Baileys that signature "melt in your mouth" sensation.
- While countless bottles of Baileys Original Irish Cream have been sold in Canada, this November marks the sale of more than one million bottles Baileys with a hint of Mint Chocolate and Baileys with a hint of Caramel that have been enjoyed. Cheers to that!

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