Canadian Heritage

Canadian Heritage

October 18, 2010 10:21 ET

Canada Pavilion at Expo 2010 Exceeds Its Attendance Goal

SHANGHAI, CHINA--(Marketwire - Oct. 18, 2010) - On behalf of the Honourable James Moore, Minister of Canadian Heritage and Official Languages, the Honourable Rob Moore, Minister of State (Small Business and Tourism), today welcomed the 5,800,000th visitor to the Canada Pavilion at Expo 2010 in Shanghai. Canada has now exceeded its attendance goal two weeks before the end of the exposition.

"The numbers have surpassed our most optimistic predictions," said Minister Moore. "The Canada Pavilion has shown 5.8 million visitors the image of a modern Canada, where cultural diversity, technological expertise, and concern for the environment are all assets that make our country a top destination for doing business, studying, or travelling."

"I am very pleased today to welcome our distinguished guest, Xiao Xi Zhi, from Changzhou, in the province of Jiangsu" said Minister of State Moore. "I thank Xiao Xi Zhi for showing interest in the Canada Pavilion. I also thank all the other visitors who have come to the Pavilion because they wanted to learn more about who we are and what we aspire to. I invite them, as well as all the people of China, to visit Canada. We will welcome them with the hospitality and warmth for which we are known."

Building on its success, the Canada Pavilion is heading into its last two weeks with enthusiasm and determination. It will hold various events that will give China and visitors from around the world a final impression of Canada that is positive and unfading.

The Canada Pavilion is the result of a unique partnership between the Government of Canada and Cirque du Soleil. Since it opened, the Pavilion has been one of the most popular attractions at Expo 2010 in Shanghai.

The Canada Pavilion has had full houses almost every day since Expo 2010 opened on May 1, 2010. Xiao Xi Zhi was given souvenir items from the Pavilion and was photographed with the Commissioner General for Canada at Expo 2010, Mark H. Rowswell, known in China as Dashan.

Expo 2010 in Shanghai is the biggest international exposition ever held, with 242 participating countries and organizations. Expo 2010 enables Canada to promote its objectives in foreign policy and international trade, reinforce diplomatic and cultural ties with China, and strengthen the brand image of our country in China.

Canadians still have the opportunity to visit the Canada Pavilion without going to China via an online virtual tour.

For more information on Canada's participation in Expo 2010, visit

This news release is available on the Internet at under Newsroom.

Contact Information

  • Office of the Minister of Canadian Heritage
    and Official Languages
    Jean-Luc Benoit - Director of Communications
    Canadian Heritage
    Media Relations