December 17, 2008 16:59 ET

Canada Post and Canadian Tire Team Up to Reduce Slips and Falls During Icy Winter Weather

OTTAWA, ONTARIO--(Marketwire - Dec. 17, 2008) - In a dedicated effort to lower the number of accidents and injuries to postal workers and all Canadians this winter, Canada Post is joining forces with Canadian Tire to launch an unprecedented public awareness campaign.

Homeowners can play a significant role in making winter safer for everyone. Statistics show a high number of slips, trips and falls to delivery employees occur on residential and business properties where ice and snow can pose a hazard. By motivating the public to keep their stairs and walkways clear, the campaign will contribute to Canada Post's goal of reducing accidents. In 2007, Canada Post delivery personnel had more than 1,500 weather related injuries. These injuries not only affect the workplace, but also impact employees' personal lives.

To get the word out on the need to improve winter safety for all Canadians, Canada Post and Canadian Tire will be delivering their message far and wide via The Weather Network and Meteo Media, local TV and online weather forecasts, as well as radio ads and a mailing to two million households across Canada.

To support the campaign and get Canadians practicing clearing their walkways, Canada Post and Canadian Tire are sponsoring a Canada-wide "Clear the Way and Win" online contest that starts on December 8, 2008 and ends on February 28, 2009. Up to $10,000 in prizes are available to be won from Canadian Tire. When entering online, Canadians have an opportunity to use a virtual shovel to clear away snow on a walkway for a chance to win an instant prize.

"Canada Post is committed to providing safe working conditions for our employees," said Mary Traversy, Canada Post's senior vice-president of Operations. "Just as important, we want all Canadians to become more aware of the risks posed by slippery walkways and stairs to everyone who comes to their door, and we think Canadian Tire is a great partner to help us spread this message."

For further information about this campaign please visit

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