Canada Post-Freestyle

Canada Post-Freestyle

February 16, 2009 09:16 ET

Canada Post Invites Canadians to CatchAir With Our Freestyle Team

Freestyle Ski Team Facebook Fans can support our athletes by challenging their friends with free online game

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 16, 2009) - As part of Canada Post's ongoing commitment to the Canadian Freestyle Team, an exciting Guitar Hero(C) style game has been launched on Facebook. CatchAir lets Canadians from coast to coast challenge their friends to perfect the flips and tricks that have made Canada's freestyle team the world's best. Each time a challenge is made on CatchAir between February 16 and April 1, 2009, Canada Post will donate $0.25 to support the team. Money raised through playing the game will be added to Canada Post's ongoing financial commitment to the National Freestyle Team as title sponsor.

To celebrate the launch of CatchAir, and the National Freestyle Championship at Cypress Mountain March 28-29, Canada Post is also sponsoring a contest to encourage fans to show their support for the team. Every person signing on as a fan at the CatchAir Facebook Fan page will be automatically entered to win a laptop computer autographed by the Canada Post Freestyle Ski Team. The contest deadline is April 1, and details and rules can be found at www.CatchAir.ca.

"This is a very exciting time for the Canada Post Freestyle Team. We are just a year away from the biggest event of any freestyle skiers' career," said Catherine Riggins, Director Marketing Communications, Sponsorship and Brand at Canada Post. "We launched the CatchAir game and the Facebook Fan page so Canadians could have unprecedented access to the athletes and really see what goes on behind the scenes during training and competitions. CatchAir.ca offers athlete insights via their own personal blogs hosted on the website, videos uploaded by the Canada Post Freestyle Ski Team and real-time results from the World Cup and other freestyle events."

The CatchAir game, the Facebook Fan page and CatchAir.ca were developed to give fans a place to interact with the athletes and find out more about the skill and athleticism needed to be a world class freestyle skier. The online campaign was created by a team of Canada Post employees, led by Brian Beehler, Manager of Canada Post's social media group.

"We wanted to build a fun, interactive game that allowed users to challenge their friends on the slopes, and we also thought it would be a great way for Canadians to play a role in supporting the team by adding to Canada Post's financial commitment each time a challenge was made," said Beehler. "The videos in the game are actual clips taken of freestyle team members and they give players a chance to see just how complex these aerial manoeuvres are to execute."

Grande Prairie's Ryan Blais, a Canada Post freestyle skier knows all about the difficulty of high-flying aerial manoeuvres. Ryan has been with Canada's World Cup Team for over eight years. "CatchAir.ca is a great site for fans of freestyle skiing to stay up to date on everything happening with the team," said Blais. "We're excited to have a place to share our accomplishments and stay connected with our fans, friends and families. I look forward to people trying out the game and connecting with fans on my blog at CatchAir.ca."

About Canada Post

Canada Post delivers over 11 billion pieces of mail each year to 14 million destinations. Its 60,000 employees and 6,600 post offices - the largest retail network in the country - serve 32 million Canadians and over 1 million businesses and public institutions from coast to coast to coast. In 2007, net income for Canada Post and its affiliates, which include Purolator Courier, SCI Logistics and Innovapost (jointly owned by Canada Post and CGI), was CDN$ 54 million on revenues of CDN$ 7.5 billion. Canada Post is a world leader, providing innovative physical and electronic delivery solutions, creating value for our customers, employees and Canadians. Website: http://www.canadapost.ca.

About the Canadian Freestyle Ski Association

The Canadian Freestyle Ski Association (www.freestyleski.ca) is the governing body in Canada for the sport of Freestyle Skiing. Its mission is to develop, in a safe, fun and ethical manner, Olympic and World Champions in all disciplines of the sport of Freestyle Skiing.

Ryan Blais is available to speak with the media on February 17 in Vancouver and February 18 in Calgary.

Contact Information

  • Canada Post
    Media Relations
    613-734-8888