April 30, 2009 14:10 ET

Canada Post Named Most Iconic Brand in Canada

OTTAWA, ONTARIO--(Marketwire - April 30, 2009) - Canada Post is pleased to be named the Most Iconic Brand in Canada.

In an independent survey by Brand Finance Canada, Canada Post placed ahead of other well-known and respected companies. The survey, contained in the "Canada's Most Valuable Brands 2009" report issued today by Brand Finance Canada, is based on consumer research into those brands that "are seen by Canadians to represent a special part of Canadian culture."

"We are honoured by this incredible distinction," said Moya Greene, President and Chief Executive Officer of Canada Post. "It shows that Canadians-our customers-see us as an essential and defining part of our country's character. For generations, Canada Post has had a personal relationship with all Canadians. This relationship is founded on the trust they have in Canada Post and our continuing commitment to offer affordable, universal and on-time delivery across the country, safely and securely. On behalf of all of our employees. I wish to extend a personal thank you to every single Canadian."

"Canada Post topped an impressive list of contenders to be recognized as the top iconic brand in Canada," said Andrew Zimakas, Managing Director, Brand Finance Canada. "Our belief is that this speaks to Canada Post's heritage and ubiquity, both in the Canadian marketplace and the daily lives of consumers. While Canada Post trades on this heritage, it continues to innovate by providing new service offerings that have relevance to the people's needs. Canada Post's seasonal campaigns provide it with outstanding visibility during times that tend to matter most to Canadians. It has also ramped up its sponsorship and corporate social responsibility initiatives in recent years, driving not only awareness but also a deeper linkage to communities across the country."

"An iconic status ascribed to a brand is typically earned by a unique positioning in the national marketplace, and the consistent delivery of a brand promise that has deep, patriotic resonance with its various stakeholders," said David Kincaid, President and CEO, LEVEL5 Strategic Brand Advisors. "As a result, an iconic brand can not only help shape and/or identify a country, but is so emotionally driven that its constituents identify themselves through their association with it and reward it with their loyalty."

"This recognition is a strong indicator that Canada Post is working successfully to meet its promise to all rural and urban Canadians to deliver quality, dependable and timely service, no matter where they live," said The Honourable Rob Merrifield, Minister of State (Transport).

About Canada Post

Canada Post is one of the largest Crown corporations in Canada, with fiscal 2008 revenue of $7.7 billion and 72,000 employees. The company maintains the largest retail network in Canada and has been recognized as one of Canada's Top 100 employers for the past three years.

About Brand Finance Canada

Brand Finance Canada is a joint venture of Brand Finance plc and LEVEL5 Strategic Brand Advisors. Brand Finance, headquartered in London, is the world's leading international brand valuation consultancy. LEVEL5 is a Toronto-based brand strategy firm committed to helping business leaders maximize the value of their brands as business assets.

Contact Information

  • Canada Post
    Media Relations
    Brand Finance Canada
    Andrew Zimakas, Managing Director
    416-361-9097, Ext. 61