CANADA POST

CANADA POST

March 27, 2006 11:38 ET

Canada Post Unwraps a New Birthday Stamp!

OTTAWA, ONTARIO--(CCNMatthews - March 27, 2006) - As children, we can't wait for our next birthday... the cake, the party, the presents! As adults, many of us would prefer to forget them, though we enjoy celebrating the birthdays of our friends and families - birthdays are the second largest sending occasion, after Christmas. As well, Canada Post research indicates that 70% of us would prefer to receive a card in the mail for our birthday, instead of an email greeting. On April 3, the post office will issue a special stamp for use on those birthday cards and greetings.

Birthdays are steeped in the customs and traditions of society, some of which date back to pagan times. Over the course of life, a person's birthday often receives special attention - friends and family gather, rooms are decorated, a birthday cake with candles is brought forth, well-wishers sing traditional birthday songs and wishes are made. Presents and greetings are offered and those unable to attend the event send birthday cards bearing special sentiments. Milestone birthdays bring new privileges - the right to vote, the age of majority and the OK to drive, among others.

Canada Post's Never-Forget-A-Birthday-Alert (www.canadapost.ca/birthday) helps Canadians to remember the birthdays of all the important people in their lives. This free, easy to use, reminder service provides users up to two weeks advance notice of an impending special occasion, and this new stamp is the perfect postage for a greeting sent to commemorate the day. The festive nature of this stamp also makes it the perfect postage for any "special occasion" mailing, such as graduation, anniversaries or weddings.

The fun stamp was designed by Designwerke Inc. of Toronto and will be available for sale at post offices across the country on April 3.

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