Canada Revenue Agency

Canada Revenue Agency

March 26, 2008 10:00 ET

Canada Revenue Agency Finds New Ways to Reach Canadian

OTTAWA, ONTARIO--(Marketwire - March 26, 2008) - The Canada Revenue Agency (CRA) is pleased to offer new and enhanced communication tools to better communicate with Canadians and to help them stay informed of important tax information.

The CRA now offers Really Simple Syndication (RSS) feeds for certain streams of information, making it easier for Canadians to receive the most up-to-date information at their fingertips.

Some of CRA's popular "Tax Tips" are offered as audiocasts. Visitors to the CRA Web site can listen to tax tips instead of reading them or download them to an MP3 player and listen later. The audiocasts are available in Punjabi, Mandarin and Italian, in addition to English and French.

The CRA makes every effort to accommodate taxpayers whose language of common usage is not one of Canada's official languages. This year, the CRA launched a national advertising campaign to alert Canadians to new tax measures introduced by the Government of Canada in 2006 and 2007. The campaign employed an assortment of mediums including print ads, banner ads on Web sites and radio segments in an effort to reach the widest possible audience. Our print ads and radio scripts were available in Inuktituk, Polish, Arabic, Spanish, Italian, Chinese (simplified), Punjabi, Urdu, and Tagalog, in addition to English and French.

During this year's tax filing season, the CRA is also piloting a multilingual media relations spokesperson project to work with Canada's ethnic media outlets. CRA representatives will be available for interviews in multiple languages to answer questions about tax filing. Availability of languages and spokespersons is limited, but CRA is proud to extend this courtesy to as many non-English or French speaking Canadians as possible and hopes that this project is useful.

The CRA Web site also features a videocast to highlight this year's new tax relief measures and other reminders for Canadians about how and when to file their tax returns.

The CRA is committed to continuously improving how it communicates with Canadians, working hard to ensure that important messages reach as many taxpayers as possible. Offering information in multiple languages as well as employing various communication methods demonstrates our commitment to this goal.

Contact Information

  • Canada Revenue Agency
    Beatrice Fenelon
    Media Relations
    613-941-6269
    www.cra.gc.ca