Canadian Northern Economic Development Agency

Canadian Northern Economic Development Agency


November 26, 2009 16:38 ET

Canada Supports Yukon as Tourism Destination

WHITEHORSE, YUKON--(Marketwire - Nov. 26, 2009) - The Honourable Diane Ablonczy, Minister of State for Small Business and Tourism, on behalf of the Honourable Chuck Strahl, Minister of the Canadian Northern Economic Development Agency (CanNor), today announced funding to support tourism in Yukon. Destination Yukon is a Yukon government tourism marketing project to attract more Canadian travellers to Yukon from high potential areas. This project was made possible through Canada's Economic Action Plan.

"Tourism is an important economic driver in every Yukon community," said Minister Ablonczy. "Destination Yukon is an exciting project that promotes Yukon summer and winter tourism to Canadians which will help create jobs and benefit local businesses and communities.

"Yukoners know the beauty and the potential that resides in their territory," said the Honourable Leona Aglukkaq, Minister Responsible for the North and Minister of Health. "With this project, more Canadians will discover and learn more about this splendid and unspoiled destination in their homeland."

"Destination Yukon builds upon a key strategic priority identified by the tourism industry to increase consumer awareness of Yukon as a travel destination," Tourism and Culture Minister Elaine Taylor said. "The Yukon government is pleased to partner with Canada on the expansion of this domestic marketing campaign and thanks the federal government for their continued support of Yukon's tourism industry."

The Yukon Government is receiving $525,000 through the Community Adjustment Fund (CAF) for their Destination Yukon project. Destination Yukon is a marketing and public relations campaign to attract more Canadian travellers to the Yukon from high potential areas such as Vancouver, Toronto, Edmonton, and Calgary. Elements of the project will include targeted online advertising, mass media, trade and consumer shows, and public relations.

As part of Canada's Economic Action Plan, CAF is a two-year $1 billion national program that provides economic stimulus by supporting projects that create jobs in communities impacted by the global recession. Long-term economic and environmental benefits are also funding considerations. The fund will provide $32.8 million to Northern Canada.

The CAF is one of a suite of economic development programs that fall under the mandate of CanNor in the Northwest Territories, Yukon and Nunavut. CanNor is responsible for coordinating and delivering federal economic development activities in the territories, as well as for policy, research and advocacy. Promoting social and economic development in the North is one of the four pillars of the Government of Canada's integrated Northern Strategy.

For copies of CanNor news releases, visit:

To learn more about Canada's Economic Action Plan, visit and for more information on Canada's Northern Strategy, visit

Contact Information

  • Office of the Honourable Chuck Strahl
    Press Secretary
    Canadian Northern Economic Development Agency (CanNor)
    Kathleen McLeod
    Senior Communications Advisor
    Government of Yukon
    Emily Younker
    Cabinet Communications Advisor