SOURCE: Diamonds Unleashed

Diamonds Unleashed

December 08, 2015 14:07 ET

CanadaMark™ Diamonds to Partner With Kara Ross on the Launch of DIAMONDS UNLEASHED

Two Ethical Partners Join Forces to Further Women's Empowerment

NEW YORK, NY--(Marketwired - December 08, 2015) - World-renowned jewelry designer Kara Ross is thrilled to announce a strategic partnership with CanadaMark diamonds around Ross' new brand DIAMONDS UNLEASHED. Under this strategic alliance DIAMONDS UNLEASHED will only be using CanadaMark diamonds, which is owned by Dominion Diamond Corporation, in pursuing initiatives surrounding the women's empowerment movement. The #BeBrilliant Collection for Neiman Marcus launches this month and the first collection of co-branded DIAMONDS UNLEASHED jewelry featuring CanadaMark diamonds is expected to debut in March/April 2016 at retailers HSN and Neiman Marcus.

DIAMONDS UNLEASHED is a brand with a social purpose launching this December to promote and support women's empowerment. The mission is to engineer a great rethink about how diamonds are bought, given and perceived and then to use that shift as a platform to address issues that enable women to achieve their potential. The brand will be brought to life through a collection of jewelry and other products, a powerful network of influential ambassadors, and a platform of compelling content that is educational and engaging. DIAMONDS UNLEASHED has partnered with She's the First and Girls Who Code and will donate 100% net profits to each organization.

"From the conception of DIAMONDS UNLEASHED it has always been my goal to partner with CanadaMark diamonds," said founder Kara Ross. "They are the epitome of an ethical brand partner. Canadian mines from where CanadaMark diamonds are sourced are completely committed to working with and benefiting their local Aboriginal community partners, protecting the environment and promoting a safe and healthy workplace with fair pay for all workers. The prestige of their diamonds speaks for the quality I would like my DIAMONDS UNLEASHED products to have," noted Ross.

The CanadaMark program assures consumers worldwide that their polished diamond is of Canadian origin. Every CanadaMark diamond is responsibly mined in Canada's Northwest Territories, natural and untreated, tracked through audited processes at every stage from country of origin to polished stone, and polished to meet specific quality standards. Once a diamond has been accepted into the CanadaMark program, it is laser inscribed with the CanadaMark logo and a unique serial number. This number is recorded on a certificate card, which accompanies the diamond on the rest of its journey. The result is an ethically mined and beautifully cut diamond that can be worn with pride.

"We are delighted that CanadaMark diamonds has found a perfect partner in Kara Ross' exciting DIAMONDS UNLEASHED brand," said Jim Pounds, Executive Vice President, Diamonds, Dominion Diamond Corporation. "The CanadaMark hallmark speaks to excitement, to stunningly beautiful diamonds, but diamonds that also represent authenticity, social responsibility, uniqueness and fairness. Kara's vision and mission which celebrates that women, like diamonds, are brilliant, multi-faceted and unbreakable is truly inspiring. We are excited to work with DIAMONDS UNLEASHED, a brand that also reflects our values and which symbolizes, promotes and supports women's empowerment worldwide," said Pounds.

For more information about DIAMONDS UNLEASHED, please visit www.diamondsunleashed.org and follow our social channels Facebook: https://www.facebook.com/DiamondsUnleashed Instagram: https://www.instagram.com/diamondsunleashed/ and Twitter: https://twitter.com/diamondsunleash

ABOUT DIAMONDS UNLEASHED
DIAMONDS UNLEASHED is a brand with a social purpose launched by world-renowned jewelry designer Kara Ross to promote and support women's empowerment. The mission is to engineer a great rethink about how diamonds are bought, given and perceived and then to use that shift as a platform to address issues that enable women to achieve their potential.

DIAMONDS UNLEASHED encapsulates two DIAMONDS UNLEASHED BY KARA ROSS collections, charitable partners, an education and awareness platform, robust social media campaigns and a powerful network of influential ambassadors who have signed on to support our mission.

ABOUT THE CANADAMARK PROGRAM
The CanadaMark diamond hallmark program is owned by Dominion Diamond Corporation. Every CanadaMark diamond is responsibly mined in the Northwest Territories, natural and untreated, tracked through audited processes at every stage from country of origin to polished stone, and polished to meet specific quality standards.

The CanadaMark program is unique in this regard. It effectively creates an unbroken and independently audited chain of origin. For more information, please visit www.canadamark.com.

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