The Magazine

November 17, 2010 07:00 ET

Canada's Beloved Youth Publication, THE MAGAZINE Turns 10

Toronto-Based Title Celebrates Amazing Milestone in Publishing

TORONTO, ONTARIO--(Marketwire - Nov. 17, 2010) - THE MAGAZINE (www.themagazine.ca), Canada's most popular entertainment magazine for 8- to 14-year-olds, is celebrating 10 years of educating and encouraging the creativity of youth through entertainment, lifestyle and "stuff." Since its launch in November of 2000, THE MAGAZINE has featured news and views on all the latest movies, TV shows, video games, DVDs, music and all the other things important to young Canadians; including positive lifestyle tips and realistic discussions on healthy eating habits.

THE MAGAZINE's content comes mostly from young writers across Canada and co-op students who take placement to learn about journalism. "It's a win-win for everyone: readers appreciate relevant content written by their peers, and our co-op students get a taste of the exciting world of journalism," says Ed Conroy, Publisher, THE MAGAZINE.

THE MAGAZINE also works closely with media partners such as CONCERNED CHILDREN'S ADVERTISERS, KIDS HELP PHONE, EARTH RANGERS and DIRECTOR'S CUT to make sure the content is relevant in schools and with educators, parents and guardians.

What a difference a decade makes. Since its debut in 2000:

  • THE MAGAZINE has grown from 2,000 paid subscribers to over 20,000!
  • THE MAGAZINE has published an incredible 111 issues.
  • THE MAGAZINE has received over 500,000 pieces of delivered mail, mostly drawings from readers.
  • THE MAGAZINE has received over 4 million emails, mostly contest entries.
  • THE MAGAZINE has raised over $2 million for the Canadian Association of Chiefs of Police, the Ontario Association of Chiefs of Police and the Royal Canadian Mounted Police.

The biggest change since THE MAGAZINE launched has been the rise of the Internet as a primary delivery system for content and communication, especially for young readers, and while other publications have seen a decline in their subscription base, THE MAGAZINE's readership continues to grow. "You can't cut out stuff from the Internet or iPads and put it on your wall or locker" says Karen Wong, Editor, THE MAGAZINE. "Our style is very visual and not so much based on breaking news, so we complement the Internet nicely."

The Adventure Continues…

The November edition of THE MAGAZINE, in stores now, covers everything from Harry Potter to Tangled, Selena Gomez to Dr Who, Donkey Kong to SpongeBob and Kenneth Oppel to the Great Frigatebird. It will also don a special Santa Claus Parade cover with an additional games section in the centre to be handed out at Toronto's Santa Claus Parade in goody bags on November 21, 2010 to 50,000 lucky parade goers.

2011 promises to be a very exciting year for THE MAGAZINE, with a TV show in development, special themed editions, and an expanded website that will showcase all 10 years of archived MAGAZINE content, as well as a host of interactive features and even more focus on reader generated content.

THE MAGAZINE is available for purchase for $4.75 + tax at participating stores:

Wal-Mart, Zellers, Mac Convenience Stores (Eastern & Western), Atlantic Co-Op, B C Ferry Corporation, Calgary Co-Op, Fairway Markets, Freson Markets, Hds Retail North America, Indigo Books & Music Inc., Irving Oil Convenience Stores, London Drugs, Overwaitea, Peoples Drug Mart, Pharmasave Drugs, Quality Foods, Reddi Mart Convenience Stores, Safeway, Shoppers Drug Mart, Thrifty Foods, Sobeys East, Sobeys West, Loblaws, Federated Co Op Ltd., Avondale and HMS Host & Hudson Retail Airports (Halifax, Vancouver and Calgary), Value Drug Mart and thousands of check-outs at ma/pa convenience stores.

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