Heinz Canada

Heinz Canada

April 17, 2012 14:00 ET

Canada's Favourite Ketchup® Now Offers Innovative, PlantBottle™ Packaging

Heinz® Ketchup in PlantBottle™ Packaging Now at Retail Stores in Canada

TORONTO, ONTARIO--(Marketwire - April 17, 2012) -

Editors Note: There is a photo associated with this press release.

According to an IMI GlobalPulse™ study conducted in 2010, 60 per cent of Canadians feel that it is very important for companies to offer environmentally friendly products. In celebration of Earth Day, Heinz Canada will reaffirm its commitment to the environment with a plastic bottle that is made from up to 30 per cent plant-based material. In a first-of-its-kind strategic partnership, The Coca-Cola Company has enabled the H.J. Heinz Company to produce ketchup bottles using its breakthrough PlantBottle™ packaging.

"The revolutionary PlantBottle™ packaging and our groundbreaking partnership with The Coca-Cola Company provides a great opportunity for Heinz to advance our environmental stewardship efforts," said Peter Luik President & Chief Executive Officer, Heinz Canada. "Converting to PlantBottle™ packaging is a global initiative for Heinz and we are pleased to offer Canadians and their families products and innovative packaging options that help make a difference to the planet we all share."

Made from up to 30 per cent plant material derived from sugarcane, the Heinz Ketchup PlantBottle™ packaging looks, feels, and functions like traditional PET plastic and has the same recyclability as the rest of Heinz Canada's Ketchup lineup. Now Canadians can enjoy the ketchup they love and support the environment. The Ketchup in PlantBottle™ packaging was launched in restaurant chains across Canada in a 575 mL format in January 2012, and is now available in grocery stores nationally in the 750 mL size.

New Label Graphics

Heinz Ketchup is proudly produced at Heinz Canada's Leamington, Ontario factory. At launch, Heinz Ketchup sold in PlantBottle™ packaging will display a special "talking label" that asks consumers to "Guess What My Bottle Is Made Of?", a challenge encouraging Canadians to learn more about the breakthrough PlantBottle™ packaging technology. For more information please visit Heinzitup.com.

Heinz Sustainability Commitment

The H.J. Heinz Company is striving to reduce greenhouse gas emissions, solid waste, water consumption and energy usage by 20 per cent by 2015 and is on track to achieve or surpass their significant environmental targets. For more information on Heinz's global sustainability goals please visit Heinz.com/sustainability.aspx. Also, the great tasting Ketchup that Canadians love is made from tomatoes that are grown from Heinz Seed by 45 contract growers whose fields are within 100km of Leamington.

About Heinz Canada

Established over 100 years ago in 1909, Heinz Canada is the leading processor and marketer of high-quality ketchup and condiments, infant foods, pasta sauces, canned beans and pasta, and specialty sauces and salad dressings through all retail and foodservice channels. With a host of favourite brands, including Heinz, Chef Francisco®, Richardson®, Classico®, Bagel Bites®, HP Sauce®, Lea & Perrins®, Renée's Gourmet®, Diana®, Arthur's Fresh®, and Weight Watchers®* Smart Ones®, Heinz Canada employs more than 1200 people across the country. Heinz Canada is a division of the H.J. Heinz Company (NYSE:HNZ) based in Pittsburgh, PA. For more information about Heinz Canada products, please visit our websites: Heinz.ca; Foodservice.heinz.ca; and Heinz.com. *Weight Watchers on foods and beverages is the registered trademark of WW Foods, LLC and is used under license.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120417-HeinzPlantBottle750mL_800.jpg.

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