Canadian ShareOwner Investments Inc.

October 24, 2006 10:26 ET

Canada's First Ever Real Money Stock Market Tournament

There's no phantom or play money in ShareOwner Magazine's reality-based competition

TORONTO, ONTARIO--(CCNMatthews - Oct. 24, 2006) - In what ShareOwner calls its Double Scoop Tournament, contestants invest $1,000 of Canadian legal tender (real money) for 11 months, in a portfolio of stocks and exchange-traded funds (ETFs) that they choose.

"The opportunity to invest a modest amount of your own money in a diversified portfolio makes for an educational tournament that pretend money just can't duplicate," said John Bart, publisher of ShareOwner magazine, the Tournament sponsor.

"We call it the "Double Scoop" Tournament because contestants can win twice."

First, there are the potential real-money gains from a contestant's portfolio picks during the eleven months of the Tournament. Second, there is the Grand Prize of $10,000.00 for the portfolio that increases the most between January 1 and November 30, 2007. That is a 1,000 per cent return, no matter what the market does.

There are 20 other prizes, ranging from $5,000 (a 500 per cent return) to $100 (a 10 per cent return).

Contestants can choose their portfolio from a list of 150 prominent Canadian and U.S. securities selected by ShareOwner. Because there's no minimum purchase, contestants can divide their $1,000 any way they wish - among as many securities as they choose - for a well diversified portfolio.

For example, a contestant can buy $40 worth of a stock selling for $36.75 and have 1.0884 shares credited to his or her account.

There's no charge to enter the Tournament, to buy or sell securities during it, or to cash out at the end. According to Bart, "That's because our affiliate, a member of the Canadian Investor Protection Fund, will be administering one of its buying and selling clubs for each security - without charge to contestants.

The affiliate (Canadian ShareOwner Investments Inc.) already does monthly or more frequent club trades in those securities for its thousands of paying clients. Simply adding contestants' trades to those club trades is what makes free Tournament trading possible.

ShareOwner's affiliate is a member of the Investment Dealers Association of Canada, so a contestant's trading account is automatically covered under the Canadian Investor Protection Fund.

"With free trading and a manageable list of quality securities, the Tournament is an easy and inexpensive for would-be stock investors to gain real-life experience without risking a lot of money," Bart continued. "For seasoned stock investors, it's the first Tournament where they can reap the rewards of their investing skill, twice."

The ability to buy both whole and fractional shares lets contestants construct a diversified portfolio from ShareOwner's selection of:

- Stocks (banking, insurance, consumer products, industrials, health care and technology), and

- ETFs that track North American and international stock market indexes, and a variety of industrial sectors.

Contestants who want to try out dollar-cost averaging can choose to purchase their portfolio, every one, two or three months, with automatic investing via scheduled withdrawals from their Tournament account.

Also, prior to and during the Tournament, registered contestants can access, without charge, the Tournament's online investment education and research resources.

The Double Scoop Tournament is open to adult residents of Canada excluding Quebec. Contestants may only enter the Tournament once. Accounts must be opened by Friday, December 15, 2006. Complete details about the Tournament and its official rules are available at www.ShareOwner.com/doublescoop.

About ShareOwner

The Tournament marks ShareOwner's 20th year of practical investment education and the fifth anniversary of its affiliate's introduction of low-cost buying and selling clubs for stocks and ETFs.

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