Petsecure pet health insurance

Petsecure pet health insurance

January 08, 2013 10:25 ET

Canada's First National Cupcake Day to Sweeten the Lives of Animals in Need

Petsecure helps bring National Cupcake Day to Canada for the first time on February 25

WINNIPEG, MANITOBA--(Marketwire - Jan. 8, 2013) -

Editors' Note: There is a photo associated with this press release.

Humane societies and SCPAs across Canada will receive a much-needed financial boost on February 25, 2013 from an unlikely means: cupcakes. Petsecure pet health insurance is proud to join The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) and the Ontario Society for the Prevention of Cruelty to Animals (Ontario SPCA) as the gold sponsor for Canada's first-ever National Cupcake Day. The event raises funds to support homeless, abused and injured animals in Canadian humane societies and SPCAs by encouraging participants to bake cupcakes for others in exchange for a donation.

"National Cupcake Day has been a phenomenal success in other countries and we know it can do just as well in Canada. We Canadians love our pets and who doesn't like a cupcake?" said Glenn Williams, Petsecure's President and CEO. "As strong ambassadors of responsible pet ownership, we are proud to contribute to, and support, such a worthy cause."

National Cupcake Day encourages participants to register online and bake cupcakes for their friends, family and co-workers in exchange for a donation to support humane societies and SPCAs. The more creative the cupcakes the better, and competitions, parties, and social networking are strongly encouraged. Supporting the event are Lori Joyce and Heather White, owners of the well-known retail chain Cupcakes and hosts of W Network's The Cupcake Girls. They will be offering their baking expertise, speaking at promotional events, and judging cupcake competitions held in conjunction with the event.

"National Cupcake Day is a truly 'sweet' way to help tens of thousands of animals in need across Canada. Animal lovers can use their baking talent for a great cause, raising funds to help animals who need our help," said Craig Daniell, CEO of the BC SPCA. "We are grateful for Petsecure's partnership that is helping make this program a reality here in Canada."

About National Cupcake Day:

National Cupcake Day™ is the first-ever, coordinated Canadian event to support local shelters, SPCAs, and humane societies. Even though this event is new in Canada, it has a long, successful history in other countries around the world, namely in Australia, New Zealand and the U.K. Participants bake cupcakes for their friends, co-workers, family or others in exchange for donations to raise critically needed funds for animals that are abused, abandoned, neglected or no longer wanted.

About Petsecure pet health insurance:

Petsecure pet health insurance, the core brand of Western Financial Insurance Company, is a wholly owned subsidiary of Western Financial Group. Petsecure is Canada's oldest and largest pet insurance provider with over 20 years of offering innovative pet insurance to Canadian pet parents. Petsecure has unique pet insurance options to choose from that offer the most comprehensive coverage in Canada. Petsecure also offers dental coverage and special coverage including alternative treatments and behavioural therapy. Petsecure is the only pet health insurance provider in Canada to offer their exclusive Secure For Life™ guarantee. Underwritten by Western Financial Insurance Company. Petsecure and logo are registered trademarks of Western Financial Insurance Company. For more information on Petsecure visit

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Contact Information

  • Western Financial Insurance Company
    Erin Baxter
    Marketing and Communications Specialist
    (204) 942-2999 ext. 7631

    Lorie Chortyk
    General Manager, Community Relations
    (604) 647-1316

    Farrah Rooney
    Manager, Fundraising Events
    (604) 709-4652