Poggenpohl Alberta

Poggenpohl Alberta

March 02, 2009 22:23 ET

Canada's First Porsche Design Kitchen and New Entry Level Selection at Poggenpohl Kitchens

Porsche Design Kitchen P'7340-Canada Exclusive

CALGARY, ALBERTA--(Marketwire - March 2, 2009) -

The Calgary Poggenpohl dealer is now the exclusive Canadian distributor for the Porsche Design Kitchen P7340. Currently displayed in only four locations in North America (Calgary, Chicago, Los Angeles and Miami), Canada's only Porsche Design kitchen is now on display in the Calgary studio. "Being honored with this privilege, verifies our efforts and justifies Alberta as a world class region. Because Porsche Design and Poggenpohl operate on the highest level of innovation, our obligation is to forever be a place to inspire local designers, artisans, and anyone that admires refinement in its purest form." Mark Danson, Principal of Poggenpohl Alberta explained in Calgary.

Back in October 2005, Porsche Design and Poggenpohl signed a co-operation agreement for the purpose of creating the P'7340. Says Roland Heiler, Managing Director of the Porsche Design Studio in Zell am See: "Our studio already disposed of long-standing experience in designing kitchen and home appliances as well as furniture. In Poggenpohl we have found a partner capable of implementing our idea of what a modern kitchen should look like."

With their new kitchen, both companies intend to live up to the trend that shows an increasing number of men displaying an interest in 'kitchen and cuisine'. "In recent years, kitchens have turned into event and representation areas frequently equipped with audio systems", explains Elmar Duffner, Managing Director of Poggenpohl. "Our co-operation with Porsche Design enabled us to design a kitchen whose sleek and functional design language specifically addresses male customers."

Robb Report Article

Expansion of Poggenpohl Entry Level Selection

Immediate plans to increase entry and mid range options for the middle class consumer segment is in development at Poggenpohl with 2 new finishes already released for entry and mid range alternatives. Mark Danson, Principal of Poggenpohl Alberta stated: "Poggenpohl is situated adequately during a recession similar to VW-Audi-Porsche. Our product range continues to be appealing particularly at the entry level." Poggenpohl is known throughout the world for high concept and classic luxury while it competes in 78% of the market in terms of pricing.

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