Mezzanine Business Consulting

Mezzanine Business Consulting

February 01, 2005 16:32 ET

Canada's First Tactical Consulting Company Launches

Mezzanine Business Consulting Inc. Enters The Market Attention: Business/Financial Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - Feb. 1, 2005) - Mezzanine Business
Consulting Inc. is pleased to announce that it has launched today as Canada's first and only
dedicated tactical consulting company. Mezzanine provides consulting and research to business
managers in large to mid-sized companies. It has found strong demand for its services by providing
fixed-price contracts, a low-cost structure and 'Practical, High Value and Rapid' results.

Unlike most consulting firms, Mezzanine does not focus on strategy consulting. Tactical
consulting addresses the immediate needs of managers, helping them to identify and plan tactics
that will fulfill their company's strategy and their own objectives for the year.

Says Managing Director Lisa Shepherd, "Mezzanine has the structure, process and resources to
solve classic managerial challenges: assessing market opportunities, understanding competitors,
identifying best practice and performing due diligence. We know how to address these issues, get
the insight that leads to powerful recommendations, and deliver results rapidly."

Mark Binns, General Manager, adds, "We are able to serve this niche because of our cost
structure. We simply don't have the overheads that the global strategy firms do. We can deliver
results for clients who otherwise thought they couldn't afford outside expertise."

Why 'Mezzanine'?

Mark Binns explains "Our name reflects how we operate as a consulting firm. The mezzanine
level in a building is a level up from the ground floor. Similarly, we elevate our clients to the next
level of growth through intelligent work, and by providing the insight required to make their
businesses successful. At Mezzanine, we step everything up a level from research
resourcefulness to client commitment. We are partners in our client's growth."

Why 'Practical, High-Value, Rapid'?
Mezzanine provides practical results by working with clients, hand in hand, throughout project
engagements. This relationship helps to ensure that the results are actionable, realistic and
practical. Mezzanine also aggressively manages overhead costs, which often allows projects to
be delivered at a cost of less than 50% of the industry average. Mark Healy, Director of
Operations, states 'Mezzanine is a value-based consultancy. We ensure that profits are driven
back into the business and into infrastructure to support our client services. I am dedicated to
ensuring that we offer high value services, not high priced services." Mezzanine is also an action
oriented firm; client projects often begin within 2 weeks of initial contact to ensure rapid results.

The Mezzanine Difference
At Mezzanine, our consultants and analysts roll up their sleeves and get the job done. The
information that a client requires is always available somewhere, but is rarely easy to obtain. It
often takes time, effort and creativity to get information and that is Mezzanine's strength.
Mezzanine consultants literally go out into the field and talk with industry experts, journalists,
employees, and the competition to get first hand information through primary sources. With
Mezzanine, client's can count on the source and accurateness of information so important
decisions are made with peace of mind.

About Mezzanine Business Consulting Inc.

Mezzanine Business Consulting delivers world-class business analysis and practical guidance on
tactical challenges and growth opportunities. We offer high value services, not high priced
services. Our people are open and forthright - people you can work with. Results are insightful
and realistic, and turned around quickly.

Contact Information:

Lisa Shepherd
Managing Director
(416) 598 4684 x23

Mark Binns
General Manager
(416) 598 4684 x24

Mark Healy
Director of Operations
(519) 598 4684 x22

Mezzanine Business Consulting Inc.
179 John Street, Suite 401
Toronto, ON M5T 1X4
www.mezzanineconsulting.com


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Contact Information

  • Mark Binns, General Manager, Mezzanine Business Consulting Inc.
    Primary Phone: 416-598-4684 ext. 24
    Toll-Free: 888-413-3911
    E-mail: mbinns@mezzanineconsulting.com