SOURCE: Omniture

April 05, 2007 08:00 ET

Canada's Leading Online Destination, CANOE, Selects Omniture to Optimize Online Content and Services for 200 Web Properties

Omniture Measures the Performance of Over One Million Web Pages to Enhance Visitors' Online Experience

OREM, UT -- (MARKET WIRE) -- April 5, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that CANOE, Canadian Online Explorer -- a leading Canadian content destination with brands that cover news and information, sports, entertainment, finance, business, travel, automotive, real estate, classifieds and employment services -- has selected Omniture to ensure the content and services offered throughout their 200 Web properties is relevant to each segment of their target audience. Using Omniture Web analytics technology, CANOE can measure visitor behavior across their one million Web pages to gain insight into how customers interact with the company's diverse online business models, optimizing the user experience for each Web site.

"CANOE operates all the online portals of Quebecor Media, a major Canadian media group. Because each Web site has its own specific market, product, and business objectives, it is critical for us to provide relevant content and services to help each segment of our visitor base have a positive online experience," said Simon Rivard, vice president of marketing at CANOE. "Omniture provides us with the technological flexibility to measure and analyze visitor activity associated with each business type, providing us with the information we need to improve our online channels on a day-to-day basis."

In order to deliver the relevant content and services to each type of customer visiting their online properties, CANOE uses Omniture SiteCatalyst® -- Omniture's Web analytics platform -- to measure a variety of visitor activities. For example, on CANOE's automotive portal site,, Canoe's team can understand what types of vehicles people are searching for, or identify trends associated with the volume of searches conducted in specific geographical locations. For their ecommerce sites, CANOE can identify which products are most popular, gain insight into what visitors are searching for, or identify any potential usability problem -- such as people exiting a particular page -- associated with ineffective site layout and navigation. CANOE also uses SiteCatalyst to understand traffic and visitor response associated with their online campaigns.

"Omniture's deep expertise in working with the leading Internet companies across all verticals places us in the unique position of being able to service this diverse company," said Gail Ennis, senior vice president of marketing at Omniture. "CANOE's dynamic business model and goal of optimizing visitor experience requires a reliable solution to measure and segment visitor trends based on individual site objectives. Our solutions provide the flexibility needed to enable companies to engage each visitor with targeted and relevant content and information."


Canoe Inc., a Canadian Internet leader, is an integrated company offering e-commerce, information and communication services and IT consulting. It owns the Canoe Network, which, according to the comScore January 2007 Media Metrix survey, attracts more than 7.8 million unique visitors per month in Canada, including more than 4.2 million in Quebec. The Canoe Network includes:,, La Toile du Québec (, Canoe Money ( and, the TVA network site ( and the LCN site ( The Canoe Network also offers online services in the fields of employment and continuing education (, housing (, automobiles (, personals (, social networks ( and classified ads ( and and advertising solutions (

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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