SOURCE: Aussie Soles Group Inc.

July 15, 2008 09:05 ET

Canada's Most Shopped General Merchandiser Opens Its Door to Aussie Soles™

NEW YORK, NY--(Marketwire - July 15, 2008) - Aussie Soles Group Inc. (OTCBB: AUSE) is extremely pleased to announce that one of Canada's oldest and largest retail chains will be adding the Aussie Soles™ line to its unique selection of products. As a pilot project, eleven (11) of its prominent retail locations will sell Aussie Soles™ products.

Pursuant to the Aussie Soles™ business plan to gain entry into the lucrative big box retailer space, these prominent store additions are a vital step towards the continued growth and success of Aussie Soles™. These marketing initiatives to position and distribute Aussie Soles™ products in a number of Canada's most shopped general merchandise retailers boasting in excess of $7.3 billion in sales in 2007, is a top priority for Aussie Sole™.

"Having Aussie Soles products available at one of Canada's most recognized and storied retailers that has met the needs of its customers for over 85 years, is another major step forward in the expanding growth of Aussie Soles™ and our consistent philosophy of partnering with high volume, high traffic retailers!" commented Aussie Soles™ President, CEO Craig Taplin.

These eleven retailers are very supportive of the CFL and the BC Lions, of which Aussie Soles™ is the Corporate Sponsor. Aussie Soles™ will supply these stores with CFL branded products and specifically the black and pink BC Lions Marine models, which will be prominently displayed in each store. Aussie has strategically positioned these official CFL licensed product with large recognized retailers across Canada.

"We are excited to be involved with Aussie Soles International. More importantly, we can now offer our customers a quality comfortable footwear product while supporting one of the greatest games in Canada, the Canadian Football League," stated Jim Anderson, Associate Dealer, Canadian Tire.

About Aussie Soles™

Aussie Soles™ develops and retails innovative hard sole casual footwear that utilizes technically advanced closed cell polymer foam, "AUSLITE™" which is soft, supportive, slip resistant and anti bacterial! The "closed cell polymer" footwear phenomenon has exploded onto the sporting apparel market. Aussie Soles™ has improved on this product by introducing its own hard sole (AUSLITE™) footwear, which sets itself above industry leaders, in the "closed cell Polymer" footwear market. Aussie Soles™ hard sole concept is available in a variety of colors and styles to ensure that every person will find a pair that is perfectly suited for them. Constructed from closed cell foam, AUSLITE™ molds to the foot allowing for the ultimate in comfort that is also chemical and odor resistant. The Primary footwear lines consist of SnUggs™, STARFISH™ and MARINE™. The versatility, comfort and unique qualities of Aussie Soles™ is popular in a wide range of consumer choices, appealing to boaters, hikers, campers, gardeners, beach walkers, doctors, nurses and other health care workers.

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Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Aussie Soles Group Inc. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

Aussie Soles Group Inc.
Craig Taplin, President, CEO, Aussie Soles Group Inc.

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