Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada, Inc.
McMaster University's DeGroote School of Business

March 20, 2007 10:39 ET

Canada's Next Top Ad Exec Has What It Takes to Drive Success!

HAMILTON, ONTARIO--(CCNMatthews - March 20, 2007) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

After reviewing the presentations of 10 finalists from across the country, judges announced the winner of a nationwide university competition that unveiled the best experiential marketing campaign for the new 2008 Mitsubishi Lancer.

Monica Walker, a 22-year-old business student from Queen's University in Kingston, was awarded the prestigious title of Canada's Next Top Ad Exec and the keys to a new Mitsubishi Eclipse or Lancer, valued at more than $30,000.

Walker, impressed the judges not only with a compelling presentation but also an innovative campaign designed to impress Mitsubishi's key target audience -18 to 35 year olds.

"We were so impressed with Walker's ideas that we hope to incorporate some of them in our 2008 Lancer marketing campaign," said Jennifer Hutcheson, National Marketing Manager, Mitsubishi Motor Sales of Canada. "In addition, this competition was an excellent opportunity for us to partner with McMaster University's DeGroote School of Business and work directly with our key target audience."

Sixteen judges from industry, corporations and academic institutions across Canada reviewed Canada's Next Top Ad Exec submissions. Submissions were graded on: how well the campaign met the objectives, campaign execution concepts, creativity, and persuasive selling elements.

Walker who lives in Kingston and is a 4th year commerce student, is looking forward to starting her career in management consulting with a company in Toronto.

"This competition was a great opportunity to create a marketing plan that would appeal to young adults. I also thought that it would be a great way to obtain some insight from industry professionals", said Walker.

The competition was organized by students at McMaster University's DeGroote School of Business and sponsored by: BBDO-Toronto, CIBC, FujiFilm, Harbinger Communications, McMaster University, Mindblossom, Mitsubishi, OMD, Strategy Magazine, Sympatico MSN Windows Live, and Wrigley Canada.

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