Nike Canada

Nike Canada

August 29, 2007 09:50 ET

Canada's World Junior Hockey Stars Welcome the Super Series Heat by Joining Nike's Summer Shift Off-Ice Training Regime

Nike launches off-ice training season with recently drafted Canadian World Juniors and NHL trainers, showing young athletes the season only ends if you let it

TORONTO, ONTARIO--(Marketwire - Aug. 29, 2007) -

ATTENTION SPORTS, LIFESTYLE EDITORS

Join Nike as it launches Summer Shift, an off-ice hockey training program designed for young, performance-minded hockey players. The Summer Shift training program improves the athletic abilities of hockey players off the ice, so they can be better players on the ice. Nike will connect with thousands of kids and teenagers nation-wide and showcase how Nike's off-season training regimen can help them achieve the competitive edge they demand when they hit the ice this fall.

"I didn't always know that I had a shot of representing Canada as a World Junior player," says Sam Gagner, who was recently drafted fifth overall to the Edmonton Oilers. "But what I did know was that if I ever wanted to make it to an elite level of playing, I couldn't stop living hockey just because the season ended - I had to keep at in the summer, when other kids were playing baseball. Off-ice training has always been a part of what I do, and I know it's helped me get to where I am today."

Nike Summer Shift is about educating young, driven hockey players how to earn their ice time through off-ice training. With leading NHL trainers Matt Nichol of the Toronto Maples Leafs and Rich Hesketh of the Calgary Flames, Nike has developed a training regimen that combines off-ice training gear with pro-level exercises to develop the muscles and skills aspiring hockey players need to raise the bar of their competitive limits.

"During the past several seasons hockey has increasingly become more about quickness and finesse. Gone are the days of working out strictly for the sake of muscle bulk," says Matt Nichol, NHL Trainer. "Nike's off-ice training was fashioned to meet the specific demands of hockey and strengthening those muscle groups specifically used by hockey players in a game situation. Training designed to enhance hip mobility, core stability and leg power enables hockey players to enhance their on-ice quickness and power to be able to compete at the highest level. Through my experience training with NHL players and Nike Bauer Hockey, I know that Nike's off-ice training regime is an integral step to improved success on the ice."

As part of its Summer Shift program, Nike is also releasing a series of webumentaries featuring some of Canada's top World Juniors, which will go live this summer on www.niketraining.ca. The spots profile Brad Marchand, Claude Giroux, Karl Alzner, Sam Gagner and Keaton Ellerby demonstrating how Nike's off-ice regimen is helping them train for gold. As key members of the Summer Shift program, these young Canadian hockey superstars will exhibit how off-ice training can help them win Gold at the Russia Super Series this summer.

As part of its grassroots effort to help provide Canadian kids with the chance to play hockey, Nike will be making a donation of $25,000 in equipment and apparel to KidSport Canada chapters in Ontario, Alberta and British Columbia.

"For several years now, Nike has been exceptionally generous with providing KidSport Canada with hockey equipment and apparel," says Pete Quevillon, Executive Director of KidSport Canada. "Hockey is Canada's national sport and there are many children and teenagers who don't have access to the equipment needed to play it. Through Nike's continuing contributions to KidSport, they're able to hit the ice with their friends and make their dreams a reality."

For more information on the Nike Hockey Training program, please visit www.niketraining.ca.

About Nike Inc.

NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Bauer NIKE Hockey Inc., the world's leading manufacturer of hockey equipment; Cole Haan®, which markets a line of high-quality men's and women's footwear, accessories and outerwear, and Hurley International LLC, which markets action sports and teen lifestyle apparel. Nike Canada Ltd. was established in 1984 and is based in Thornhill, Ont. Further information can be obtained at www.nikebiz.com.

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