Yellow Pages Group
TSX : YLO

Yellow Pages Group

December 08, 2010 13:33 ET

Canada's Yellow Pages Group Partners With Twitter

Leading Local Search Provider to Share Canadian business content with Twitter

MONTREAL, QUEBEC--(Marketwire - Dec. 8, 2010) - Following Twitter's announcement regarding new place data partnerships, Yellow Pages Group (YPG), Canada's leading local search provider, announced today a data-sharing agreement with the information network, Twitter.

The partnership uses the company's public API, YellowAPI (yellowapi.com), to make YPG's 1.5 million Canadian business listings available to Twitter and accessible to Twitter users who can tag their tweets to YPG business locations.

"The way in which information is communicated and shared has changed with the introduction of Twitter," said Stéphane Marceau, Chief Marketing Officer at Yellow Pages Group. "Through this agreement, we're pleased to be able to contribute one of Canada's largest databases of robust local business content to Twitter."

"We're pleased to have Yellow Pages Group as a partner to provide Canadian business information and help enhance the service provided to our users," said Othman Laraki, Director of Geo and Search at Twitter.

For more information on YellowAPI visit www.yellowapi.com or view the release (http://www.yellowapi.com/yellowapilaunch?locale=en_CA).

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 11.5M unique visitors monthly. For more information: www.ypg.com.

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