City of Vaughan

City of Vaughan

December 14, 2007 13:32 ET

Canadian Anti-Counterfeiting Network Launches Public Awareness Campaign With the City of Vaughan on Counterfeiting

TORONTO, ONTARIO--(Marketwire - Dec. 14, 2007) - The Canadian Anti-Counterfeiting Network (CACN) today announced the launch of a pilot project with the City of Vaughan to raise the public awareness about the dangers of product counterfeiting and copyright piracy.

Counterfeit and pirated products readily available on the Canadian market today include children's toys, electrical products, such as power bars, extension cords and seasonal decorative lighting, often bearing phoney CSA or UL certification labels; automobile and aircraft parts; pharmaceutical products; food and beverages (including alcoholic beverages); software, CDs and DVDs; and luxury goods of all kinds,. Such products, can pose serious threats to consumer health and safety. Counterfeiting and piracy cause billions of dollars in annual losses to the Canadian economy, create substantial health risks for those in our community and generate significant revenue for criminal enterprises.

"We are delighted that the City of Vaughan has agreed to take action against counterfeiting and piracy," said Doug Geralde, Chair, CACN, and Director, Audits & Investigations, Canadian Standards Association (CSA) Group. "We are confident that raising public awareness about this issue will help reduce incidents that pose a threat to our health and safety." As part of the pilot project, the City of Vaughan produced a Communications Tool Kit that can be used as a template by the CACN when they approach other municipalities and organizations to solicit their support in creating awareness regarding the issues and risks associated with unsafe counterfeit products. The Kit describes how municipalities can become involved, the role of the CACN and includes key messages, fact sheets and samples of other communication vehicles that can be utilized.

"The distribution and sale of counterfeit and pirated products in Canada is a growing community safety issue that threatens the quality of life of residents and businesses," Vaughan Mayor Linda Jackson said. "This partnership will ensure this issue is not ignored and help inform our residents about health and safety concerns in our community."

The City of Vaughan is the first municipality in Canada to partner with CACN to support the public information efforts. There is also an important role for libraries. Vaughan Public Libraries have traditionally played an important education role in the community and a source of community information.

"We are committed to ensuring that the public understands that counterfeit products not only pose a serious health and safety hazard, but affect the vitality of businesses across Canada," said Regional Councillor Gino Rosati, Chair of the Vaughan Public Library Board. "We are pleased to be a part of this proactive initiative that targets a very serious problem."

About CACN

The Canadian Anti-Counterfeiting Network (CACN) is a non-profit coalition of stakeholders that has united in the fight against product counterfeiting and copyright piracy in Canada and internationally. Members include broad-based organizations and companies from a range of industries as well as law firms representing intellectual property rights holders. CACN's mission is to significantly reduce and ultimately eliminate the manufacture, importation, distribution and sale of counterfeit products in Canada and abroad through public education, training of law enforcement, and lobbying for legislative change and increased resources. CACN can be found online at www.cacn.ca.

About Vaughan

The City of Vaughan is one of Canada's fastest growing cities with a population of 250,000. Members of Council for the 2006-2010 term of office include: Mayor Linda D. Jackson, Regional Councillor Joyce Frustaglio, Regional Councillor Mario Ferri, Regional Councillor Gino Rosati, Ward 1 Councillor Peter Meffe, Ward 2 Councillor Tony Carella, Ward 3 Councillor Bernie DiVona, Ward 4 Councillor Sandra Yeung Racco and Ward 5 Councillor Alan Shefman. Visit the City of Vaughan's website at www.vaughan.ca.

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