The Canadian Aquaculture Industry Alliance

November 17, 2008 12:48 ET

The Canadian Aquaculture Industry Alliance: Top Ten Facts Canadians Don't Know About Aquaculture

Billion dollar industry launches national awareness campaign

OTTAWA, ONTARIO--(Marketwire - Nov. 17, 2008) - The Canadian aquaculture industry today launched a national awareness campaign to educate the country about its billion dollar industry.

"In these uncertain economic times, aquaculture is a bright light driving the Canadian economy," says Ruth Salmon, new executive director of the Canadian Aquaculture Industry Alliance.

"Despite its growing contribution to the economy, our industry is largely misunderstood by Canadians. Few people know that aquaculture occurs in every Canadian province - even the Yukon. Canadian finfish and shellfish farmers produce more than 70 types of seafood, and have become world leaders in growing safe, heart-healthy seafood."

The following is a Top Ten list of facts Canadians don't know about our aquaculture industry:

1. Aquaculture occurs in every Canadian province, including the Yukon.

2. Canada's aquaculture industry produces more than a dozen types of seafood.

3. Aquaculture is a billion dollar industry in Canada.

4. More than 85 percent of Canada's aquaculture production is exported.

5. 16,000 Canadians are employed in aquaculture.

6. Sixty-two percent of Canadian consumers have purchased farmed salmon in the past 12 months.

7. Aquaculture produces fresh seafood year round.

8. Farmed and wild seafood offer the same health benefits.

9. Half of all seafood eaten by people around the world is farmed.

10. Without aquaculture, the world will face a seafood shortage of 50-80 million tonnes by 2030.

Ruth Salmon is available for media interviews. A colour brochure of the Top Ten list, containing additional information, is available at CAIA's new website: http://www.aquaculture.ca/.

The Canadian Aquaculture Industry Alliance

The Canadian Aquaculture Industry Alliance (CAIA) is a national industry association, headquartered in Ottawa, that represents Canadian aquaculture operators, feed companies and suppliers, as well as provincial finfish and shellfish aquaculture associations. CAIA provides a strong, independent and united voice for Canada's aquaculture industry.

Ruth Salmon, Executive Director, CAIA

To view a photo of Ruth Salmon please click on the following link: http://media3.marketwire.com/docs/1117ruth.jpg

Ruth Salmon brings more than a decade of aquaculture experience to the Canadian Aquaculture Industry Alliance, having served five years as Executive Director of the BC Shellfish Growers Association and seven years as a private consultant. She has held senior positions with the Canadian agri-food industry - as General Manager of the Alberta Milk Producers Association and Advertising Manager with the Dairy Bureau of Canada.

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