Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)
SIRIUS Canada Inc.

SIRIUS Canada Inc.

November 14, 2006 09:00 ET

Canadian Automobile Association and SIRIUS Canada Forge Exclusive Multi-Year Strategic Partnership

- SIRIUS Canada to become the Official Satellite Radio Partner of the CAA - 4.9 million CAA members to benefit from strategic partnership with Canada's leading satellite radio provider

TORONTO, ONTARIO--(CCNMatthews - Nov. 14, 2006) - The Canadian Automobile Association (CAA) and SIRIUS Canada Inc. today announced an exclusive multi-year strategic partnership which will make SIRIUS the Official Satellite Radio Partner of CAA's Show Your Card & Save® Program. The agreement will provide a series of exclusive incentives and offers on SIRIUS Satellite Radio products and services to CAA's 4.9 million members throughout Canada.

"As Canada's premier satellite radio provider, SIRIUS is thrilled to partner with Canada's premier auto club," said Christopher Brockbank, Vice President of Marketing for SIRIUS Canada Inc. "CAA is one of Canada's most respected and trusted organizations and this exciting partnership gives SIRIUS an opportunity to offer exclusive benefits to CAA's 4.9 million members throughout Canada. SIRIUS offers listeners an unrivaled radio experience with the most channels and the most commercial-free music in Canada."

"SIRIUS Satellite Radio is the future of in-vehicle entertainment and this announcement is great news for CAA members," said Lucy Imperiale, Director of National Programs for CAA. "SIRIUS Satellite Radio is another great addition to CAA's national Show Your Card & Save Program. Members can receive up to 20% off their satellite radio, savings on subscription and accessories, extended on-line listening trial and no activation fees when they make their purchase at SIRIUS' on-line store. We look forward to a long-term partnership with SIRIUS and the exclusive benefits and discounts this partnership will bring to our members."

Premium 110 Channel Lineup

SIRIUS Canada's premium 110 channel satellite radio service features the most commercial-free music and leading news, sports and entertainment programming. SIRIUS Canada offers Canadians the most channels, the broadest Canadian offering with five exclusive French channels, and the highest quality of satellite coverage among all satellite radio providers in Canada.

About the Canadian Automobile Association (CAA)

CAA is a federation of 9 automobile clubs serving 4.9 million members through 140 offices across Canada. CAA provides a wide range of member services and works to improve travelling and motoring conditions at home and around the world. Over 300 merchants across Canada, including, hotel chains, attractions, restaurants and retail locations participate in the Show Your Card & Save® program by offering unique savings opportunities to CAA members.

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About SIRIUS Canada

From broadcast studios in Vancouver, Toronto, Montreal and New York, SIRIUS Canada delivers 110 premium channels of the best commercial-free music plus leading sports, news, talk and entertainment programming. With a total of 65 commercial-free music channels - the most in Canada - SIRIUS is the original and only home of 100% commercial-free music. SIRIUS offers the broadest range of Canadian content on satellite radio with 11 English and French channels. SIRIUS Canada is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NFL and NBA. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S. College Football, English Premier League Soccer and coming in 2007 - NASCAR.

In Canada, SIRIUS' automotive partners include Aston Martin, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Subaru and Volvo.

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