Canadian Bankers Association

Canadian Bankers Association

March 10, 2009 11:00 ET

Canadian Bankers Association's Financial Literacy Program For Youth Receives Alberta Consumer Champion Award

EDMONTON, ALBERTA--(Marketwire - March 10, 2009) - YourMoney, the financial literacy program for high school students developed and managed by the Canadian Bankers Association (CBA), received an Alberta Consumer Champion Award from Service Alberta at a ceremony Monday in Edmonton. The program was recognized for its commitment to providing high school students with the information needed to navigate the financial world around them.

"We are honoured to receive this award and share it with all the bankers across Alberta who volunteer their time and have made the YourMoney program such a success," said Nancy Hughes Anthony, President and CEO of the Canadian Bankers Association. "Through this program, more than 40,000 high school students in Alberta have been empowered to assess their goals and make informed choices about important financial decisions."

The YourMoney program is an in-class seminar that teaches senior high school students about responsible money management and brings financial literacy to life. More than 900 bankers from across the country generously volunteer their time to present the non-commercial program in their local communities and answer students' questions about a range of financial issues.

One such volunteer is Brett Roessel, a Personal Banking Officer at Scotiabank's McKenzie Towne Blvd. branch in Calgary. Since 2005 Mr. Roessel has personally reached more than 2,100 students in Calgary high schools with the message to plan for the future, save to reach your goals, use credit wisely and keep your money safe. Teachers have praised Mr. Roessel's ability to connect with students on a personal level and to make financial literacy relevant to their daily lives.

"Without the expertise and the overall enthusiasm of volunteers such as Brett Roessel, the YourMoney program would not exist," said Ms. Hughes Anthony. "While it is a great honour for the CBA to be recognized today, this award really belongs to the hundreds of dedicated YourMoney local bankers who have been so generous with their time."

YourMoney is offered in partnership with the Financial Consumer Agency of Canada. Teachers and community leaders interested in finding out more about the YourMoney program or bringing it to their classroom are encouraged to visit www.yourmoney.cba.ca.

The Canadian Bankers Association works on behalf of 50 domestic chartered banks, foreign bank subsidiaries and foreign bank branches operating in Canada and their 257,000 employees to advocate for efficient and effective public policies governing banks and to promote an understanding of the banking industry and its importance to Canadians and the Canadian economy.


Contact Information

  • Canadian Bankers Association
    Andrew Addison
    (416) 362-6093, ext. 220 or Cell: (416) 587-7733
    Email: aaddison@cba.ca