SOURCE: Boned, A Broth Company Ltd.

BONED BROTH. Canadian owned and produced.

July 21, 2017 17:38 ET

Canadian Brand BONED BROTH announces sponsorship of Subaru IRONMAN Canada triathlon in Whistler, BC

KELOWNA, BC--(Marketwired - July 21, 2017) - Boned, A Broth Company Ltd.™ (BONED BROTH) is delighted to announce it is the bone broth sponsor of the triathlon in Whistler, British Columbia Canada Sunday, July 30, 2017.

IRONMAN Canada® builds on the tradition of the namesake race that has been part of the IRONMAN circuit for over 30 years. Since moving to Whistler in 2013 it has wowed athletes and their supporters year after year. The race begins with a two-loop, 2.4-mile swim in the clean, shallow waters of Alta Lake. Then a unique 112-mile one-loop bike course that begins on the Sea-to-Sky Highway before climbing into the Callaghan Valley. The two-loop run course follows the meandering Valley Trail past Lost Lake and Green Lake, allowing spectators plenty of opportunities to cheer for their athletes. At the halfway point through Whistler Village, competitors will get a boost right where it matters most.

Competitors will receive a nutritional boost along the race route too, as event volunteers hand-out individual portions of BONED BROTH to athletes at the halfway mark. Bone broth is packed with collagen protein, amino acids, and other nutrients. The full line of BONED BROTH artisan simmered broths is protein-rich, free range and crafted without preservatives; the product line is hormone-, gluten- and dairy-free with the chicken and beef broths being suitable for those who follow a PALEO diet. Athletes, support team members and race spectators will also have the opportunity to sample the BONED BROTH product line at the company's display booth in the Whistler IRONMAN event village.

"It's an ideal fit for us to support world class elite athletes with functional foods along their IRONMAN journey," says Dr. Christian Brix, Co-Founder/President BONED BROTH. "Our broths are a functional real food protein drink packed with collagen protein, amino acids and minerals that are easily absorbed into the body. Potential benefits include anti-inflammatory support, aid to aching muscles to promote faster recovery from injury-and, the broths can help promote healthy bone density and strength," adds Brix.

BONED BROTH also announces the company's acceptance into Arlene Dickinson's District Ventures Accelerator Cohort 4 2017 in Calgary, Alberta. District Ventures connects early-stage entrepreneurs in the food and beverage and health and wellness sectors with a network of peers, investors and business support. The six-month program is designed to take companies to the next level. Areas of expertise include: Mentorship, Retail & Distribution, Access to Capital, Sales & Marketing, Product-Market Fit, and Business Finances.

"Given BONED BROTH's successful launch in 2015 within the Consumer-Packaged Goods sector, insight from the experiences of proven brands is so appreciated and needed for Canadian entrepreneurs like myself and our BONED BROTH team. We are eager to build another Canadian success story like the "Kicking Horse Coffee" acquisition; with Arlene and her incredible team we are enthusiastic we can achieve this in the years to come," says Shane Whittle, Co-Founder, BONED BROTH Learn more:

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Contact Information

  • Media Contact:
    Suzanne Serwatuk
    Sales & Marketing Coordinator
    Boned, A Broth Company Ltd.
    P: 604-831-8564