CKNW Orphans' Fund

CKNW Orphans' Fund

January 30, 2012 14:12 ET

Canadian Celebrities, Sports and Media Join CKNW's Pink Shirt Day

CKNW to Dedicate One Month of Editorial Coverage to Anti-Bullying Campaign

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Jan. 30, 2012) - Every seven seconds in Canada, a child is bullied. This alarming statistic fuels the passion behind CKNW's 5th annual anti-bullying campaign Pink Shirt Day - Bullying Stops Here! On Wednesday, February 29th, 2012, CKNW are encouraging British Columbian's to show their support by wearing pink to symbolize bullying will not be tolerated.

Simi Sara, popular radio host on CKNW AM 980 will champion this year's campaign and will be joined by an all-star cast from the community including E-Talk Canada's Elaine Lui "Lainey", City of Surrey Mayor Dianne Watts, Vancouver Giants Captain Brendan Gallagher, Chris Gailus (Global TV), Fiona Forbes (Shaw TV), Gary Mason (Globe & Mail), Jody Vance (City TV) and Norma Reid (CTV) to help spread awareness and education to ensure that bullying stops here.

Official Pink Shirt Day T-Shirts, buttons, teaching resources, and posters are available at www.pinkshirtday.ca with T-Shirts also being sold at London Drugs locations beginning February 1st.

Over the month of February, Simi Sara and CKNW AM 980 will be dedicating extensive coverage to the anti-bullying campaign. On air guests will discuss the multiple forms bullying can take including in schools, workplaces and cyber-bulling. "There is not more of a critical time than now to educate and arm children and adults with tools they need to stop bullying", stated Sara who referenced the increased cases of bullying we are seeing across the news, in particular in the gay and lesbian communities.

The goal for this years' campaign is to sell 60,000 Pink Shirt Day T-Shirts, which net proceeds will benefit the CKNW Orphans' Fund in support of Boys & Girls Clubs of BC Anti-Bullying programs. For updates on CKNW's Pink Shirt Day please visit www.pinkshirtday.ca, on Twitter @pinkshirtday, and on Facebook.

The public service announcement for Pink Shirt Day 2012 can be viewed here.

About Pink Shirt Day: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW were inspired by the story and to date have raised more than $300,000 for Boys & Girls Clubs anti-bullying programs with the sales of Pink Shirt Day T-Shirts.

About CKNW Orphans' Fund: Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. We provide funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment.

About Boys & Girls Clubs: For over 75 years, Boys and Girls Clubs of South Coast BC (BGC) has been giving children and youth something that every child deserves to have: a place to belong when they aren't at home or at school. It's a place that provides them with three of the things they need most: a sense of belonging, a sense of success, and positive relationships with adults and peers. Annually, we serve more than 10,000 children, youth, and families.

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