September 14, 2010 11:33 ET

Canadian Consumers May Be Guilty of 'Little Green Lies'

Poll Exposes Gap Between Consumers' Green Concerns vs. Cost of Air Travel

TORONTO, ONTARIO--(Marketwire - Sept. 14, 2010) - FlightNetwork.com, one of Canada's highest volume online travel sales sites (second only to Expedia in Canada), today announced the results of their second 'State of Air Travel Poll,' aimed at giving Canadians a voice to weigh-in on the biggest issues facing the travel industry in 2010.

FlightNetwork.com's poll focussing on green air travel reveals that although 55.2% of the 752 Canadians polled indicated that the green programs of air carriers 'were important to them,' a whopping 82.4% cited the lowest prices as their top factor in choice of air carrier. Price was followed by availability of flight times/departure dates at 75.4% and customer service at 21.5%. Green programs only accounted for 2.7% of the factors that Canadians take into consideration when choosing an air carrier.

"During these difficult financial times, it's understandable that financial concerns could outweigh environmental issues with well meaning Canadian consumers," said Naman Budhdeo, CEO of FlightNetwork.com. "Consumers can still make a difference by choosing to fly with carriers like Air Canada that offer a carbon offset program, or putting some of the savings from discount air fares towards purchasing carbon offsets directly from organizations like zerofootprint. FlightNetwork.com offers the best prices from the top airlines, we trust Canadians to spend their savings in the best way for their families and the future."

Additional questions revealed for 65.7% of Canadians polled, green issues did not factor into their air carrier decision and 83.8% of Canadians who booked in the past year were unaware of the green programs that their airline had in place.

Running until December 2010, the State of Air Travel Poll will utilize FlightNetwork.com's Blog, Facebook page and customer database to reach Canadians and ask for their input. Poll topics will cover a range of issues including green travel, plus sized passengers, if cell phones should be allowed on planes and Canada's best and worst airports.

About FlightNetwork.com (www.flightnetwork.com)

As one of Canada's largest online flight booking sites by volume (second only to Expedia.ca in Canada), FlightNetwork.com's proprietary flight booking engine offers consumers the advantages of last second booking, searches of over 250 airfares per transaction and unique mix and match fares that allow booking on different airlines for departure and return flights to get the lowest fares possible.

FlightNetwork.com advertises and delivers the 'lowest airfares from the top airlines' by offering consumers access to over 2 million bulk rates negotiated with major airlines. Backing up Flight Network's award winning online service are 65 insightful and well travelled flight specialists in the FlightNetwork.com call centre.

FlightNetwork.com was recently named to the 22nd annual PROFIT 100 ranking of Canada's Fastest Growing Companies by PROFIT Magazine.

Ranking Canada's Fastest-Growing Companies by five-year revenue growth, the PROFIT 100 profiles the country's most successful growth companies. Published in the June issue of PROFIT and online at PROFIT100.com, the PROFIT 100 is Canada's largest annual celebration of entrepreneurial achievement.

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