Canadian Council for Aboriginal Business (CCAB)

Canadian Council for Aboriginal Business (CCAB)

June 18, 2012 09:59 ET

Canadian Council for Aboriginal Business Welcomes Bruce Power as a Patron Sponsor

TORONTO, ONTARIO--(Marketwire - June 18, 2012) - The Canadian Council for Aboriginal Business (CCAB) is pleased to welcome Bruce Power as a Patron Sponsor.

"The landscape of Aboriginal business is changing dramatically with Aboriginal people and businesses playing a crucial role in Canada's economic prosperity," said Clint Davis, President and CEO of CCAB. "Progressive companies like Bruce Power recognize this and we appreciate this support and look forward to a long and mutually beneficial relationship"

Over its 10-year history, Bruce Power has demonstrated a strong commitment to understanding, supporting and respecting Aboriginal communities.

"Bruce Power is proud to expand our relationship with the CCAB and are committed to helping ensure Aboriginal businesses are given every opportunity to succeed," said Duncan Hawthorne, President and CEO. "The CCAB's mission of fostering sustainable business relations between Aboriginal people and Canadian business meshes very well with Bruce Power's values."

Among its services, CCAB provides businesses like Bruce Power with an opportunity to measure its own progress in Aboriginal relations. The Progressive Aboriginal Relations (PAR) program is an online management and reporting tool that supports progressive improvement in Aboriginal relations, and a certification program that confirms corporate performance in Aboriginal relations at the bronze, silver and gold levels.

"This is not only a great independent assessment of where we are in terms of building the relationship, but it also provides us with a sense of where we need to be," Hawthorne said.

This generous support by Bruce Power enables CCAB to deliver quality programs and provide platforms for knowledge sharing, understanding, and potential business opportunities between Canadian business and Aboriginal entrepreneurs and communities.

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