Canadian Direct Insurance

Canadian Direct Insurance

November 20, 2014 10:00 ET

Canadian Direct Insurance Scores Prestigious Corporate Culture Award

EDMONTON, ALBERTA--(Marketwired - Nov. 20, 2014) - Canadian Direct Insurance has received national kudos for its progressive corporate culture that fosters employee satisfaction while putting clients first.

Presented by Waterstone Human Capital, Canada's 10 Most Admired Corporate Cultures program recognizes companies whose philosophy, training and recognition initiatives set the organization apart from its competitors. The coveted prize, whose past recipients include other trail-blazing companies such as Canadian Western Bank, 3M Canada and Coastal Contacts, is celebrating its 10th year. Canadian Direct Insurance is honoured to share this year's stage with co-winners that include Whistler-Blackcomb, Sleep Country Canada, and Flight Centre.

"This award reflects our commitment to a people-first culture that extends to both customers and employees," says Colin Brown, Chief Operations Officer at Canadian Direct. "That means we look for ways to pay - not decline - customer claims."

The company's long-standing motto of 'One Team, One Priority' is supported by a comprehensive set of guiding principles that revolve around a customer-centric philosophy.

"We are proud to have Canadian Direct Insurance on the list of winning organizations for 2014," said Marty Parker, CEO of Waterstone and Chair of the Canada's 10 program. "Their impressive employee retention, engagement, and turnover results, as well as their fantastic commitment to giving back to the community - this is what makes them stand out in their field. Congratulations to Canadian Direct Insurance."

Here are just a few specific initiatives that set Canadian Direct's corporate culture apart from the competition:

  • Ten-point Customer Care Code that reinforces the mantra of achieving empathy by listening carefully to our customers
  • Philosophy of promoting from within, through an interactive performance management system
  • Financial and prizing incentives, a world-class employee benefits package and recognition programs to help keep staff motivation high
  • A wide range of volunteer programs, such as meal services and community clean-ups
  • Team-building activities throughout the year

"Our collaborative team environment is achieved through open floor plans, and open communication between senior leadership and staff at all levels," says Assistant Vice President of Human Resources and long-time Canadian Direct employee Amy Ha. "Quarterly town hall-style meetings keep staff members engaged, create an inclusive team atmosphere, and foster frank discussions about every aspect of our business."

Canadian Direct also launched the Safer Parking Initiative - spearheaded in partnership with the Vancouver Police Department - which has reduced crime by 47 percent throughout parking lots certified under the program.

About Canadian Direct Insurance

Founded in 1996, Canadian Direct Insurance is a property and casualty insurance company that provides personal insurance solutions throughout British Columbia and Alberta. Our pioneering telephone and internet distribution model was the first of its kind in the province - enabling us to pass on cost-savings, and giving us the ability to provide sales, service, and claims functions DIRECT to customers. As a provider of home, automotive and travel insurance, we're committed to providing competitively priced products, and a fair and timely response to claims.

About Canada's 10 Most Admired Corporate Culture Program

Canada's 10 Most Admired Corporate Cultures™ is founded and presented by Waterstone Human Capital. This national program, now in its 10th year, annually recognizes best-in-class Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage.

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