Cloak and Curio

Cloak and Curio

October 15, 2012 07:00 ET

Canadian E-Businesses Champions of Growth in First Half of 2012

Cloak and Curio Launched on October 6, Following the Growing, Profitable Trend of Online Stores

WELLESLEY, ONTARIO--(Marketwire - Oct. 15, 2012) - Despite a 5-month decline in small business confidence reported by the CFIB in October, and the dull outlook for GDP growth for the year, small online businesses continue to bloom across the country. Businesses like Cloak and Curio, which announced the launch of its new online children's boutique ( on October 6, provide some stability and keep our economy at least looking, if not moving, in the right direction.

Operating out of Wellesley, Cloak and Curio's online storefront makes it a convenient choice for busy parents, with the added bonus of free shipping to anywhere in Canada. Cloak and Curio provides gently-used clothing within an accessible price range. It also showcases the work of local artisans, providing a platform and greater exposure for them to sell their handcrafted wares to a much broader consumer base.

More and more, we're seeing businesses go online - having a website these days is simply the price of admission for being able to compete and draw business. As for profitability, online businesses are succeeding where traditional businesses are facing challenges in our weak economy. According to MasterCard Canada's SpendingPulse™ Report published in August, overall Canadian retail sales were up 2.2% for the first half of 2012 compared to the same period in 2011. However, e-business sales were up by 24.9%, far outpacing their traditional counterparts.

Not only is it about convenience, but having a presence on the web is also about gaining a customer's trust. Consumers are able to more easily find and research what they're looking for, and they are more likely to buy products or services when they find a seller with a current, easy-to-navigate website or online store. Gaining this trust also means meeting increased consumer demand for businesses to show that they are making environmentally responsible business choices. An online store aligns nicely with sustainability because of the reduced energy consumption associated with running a virtual store versus running a physical storefront.

Roshan Grossman, owner of Cloak and Curio, is serious about promoting the philosophy of reusing, recycling and upcycling through her e-business. "Buying and selling gently-used children's clothing, locally handmade children's items, and vintage toys - this is all centred on the idea of reducing the consumption of net new or mass-produced goods." says Ms. Grossman. "My hope is that Cloak and Curio will serve as a positive example of how to live and work simply and locally, while thinking globally; and that others will see that this way of working can be just as rewarding as owning a traditional business, if not more so."

About Cloak and Curio

Cloak and Curio is an online children's boutique for hand-me-downs and heirlooms, operating out of Wellesley, Ontario. With a focus on reusing, recycling and upcycling, Cloak and Curio features new and gently-used children's clothing, as well as locally handcrafted and vintage children's items. The business was founded on August 29, 2012 and launched on October 6, 2012. You can find Cloak and Curio on Facebook ( and Twitter (

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