Market Yourself Smarter

Market Yourself Smarter

October 26, 2006 09:00 ET

Canadian Employers “Walk the Talk”

Survey Results Reveal Top 10 Eastern Canadian Employers

Attention: Assignment Editor, Business/Financial Editor, City Editor, Lifestyle Editor, News Editor TORONTO, ONTARIO, MEDIA ADVISORY--(CCNMatthews - Oct. 26, 2006) - In the first Employers Who "Walk The Talk" survey, the top employers in Canada were chosen; the winners from Eastern Canada were announced today.

1. Export Development Canada
2. Media Profile
3. Cisco Systems Canada
4. Bell Canada
5. Accenture
6. Career Builder
7. ThinData
8. GE Canada
9. Scotia Bank Group
10. GoodLife Fitness Clubs

With the objective of providing a voice to Canadians in the workplace, employees were given the opportunity to evaluate their employers on walking the talk metrics such as ethics, trust, support and transparency. Designed to be anonymous, the survey encouraged employees to rank their employers as honestly as possible without any fear of career consequences. To qualify for ranking, companies were required to be Canadian-based, have a minimum of 50 employees, and receive a minimum of ten nominations. The survey was distributed nationally in June 2006, and was divided between Eastern and Western Canada resulting in two top ten finalist rankings.

Developed by Market Yourself Smarter, a career learning and trends company, and The Collin Baer Group, one of Canada's boldest human resource firms, the "Walk the Talk" survey was a first for Canada in its organic approach, not sponsored or enforced by an employer organization.

"While other employer surveys exist, no one survey looks at the employee expectations and aspirations," said Catharine Fennell, President, Market Yourself Smarter. "Walking the talk, being honourable and following through on corporate promises are among the most important wants of employees today."

A full survey report will be made available for downloading at on Oct. 27th, 2006.

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About Market Yourself Smarter (

Launched in 2001, Market Yourself Smarter® is a national career learning company whose mission is to bridge the employee-employer gap by offering a public platform for career dialogue. Its annual 'walk the talk' program and quarterly "unplugged" event series attract top business leaders and career people alike to learn how to market themselves smarter.

Market Yourself Smarter, is sponsored by Sears Canada, Pacific Western Brewery, Enwave Energy Corporation, Goodlife Fitness, The National Post, Canadian Association of Career Educators and Employers, Business in Vancouver (BIV), Work-Life Harmony Enterprises, Ryerson ITM, Bring Your Own Bag™ and Fossil Canada, amongst others.

About The Collin Baer Group (

The Collin Baer Group is one of Canada's boldest human resources consulting firms specializing in employment engagement and working with companies to develop effective people strategies. The Collin Baer Group has developed a proprietary engagement model called E3 -- The Employment Engagement Equation. Both a conceptual model and a focused step-by-step process, E3 is all about creating and facilitating the alignment between employers' and employees' expectations of each other to resolve employment engagement challenges at their foundation.

For more information please contact:

Nicole Meitsch
Sequentia Communications
416-203-3656 x229

Contact Information

  • Nicole Meitsch, PR Coordinator, Sequentia Communications
    Primary Phone: 416-203-3656 ext. 229
    Secondary Phone: 416-999-8944