Mattel Canada, Inc.

July 14, 2005 12:10 ET

Canadian-Exclusive Barbie Doll Arrives in Stores

Attention: Lifestyle Editor, Photo Editor TORONTO, ONTARIO--(CCNMatthews - July 14, 2005) - She may have been everything from an astronaut to an Olympic athlete, but in 2005, Barbie doll boasts a distinctly Canadian twist. Inuit Legend Barbie, one of the first Barbie Collector Dolls designed and retailed exclusively in Canada, is set to hit store shelves on Monday, July 18, 2005.

Inuit Legend Barbie is the original design of Ryerson University's School of Fashion student Christy Marcus, who was selected as the winner of a 2004 competition presented by Mattel Canada in partnership with Ryerson. Entitled "What Will Barbie Wear in 2005?", the competition celebrated Barbie doll's 45th anniversary by giving students the opportunity to design a Barbie Collector Doll based on their unique vision for the world's quintessential fashion icon.

"There has been an unprecedented amount of anticipation for Inuit Legend Barbie since the design was unveiled last year," says Wendy Ward, Collectibles Business Manager for Mattel Canada. "It is a tremendous honour for Canada to have its own Barbie Collector Doll, and Christy's design does us proud."

Inspired by Marcus' Inuit heritage, the doll wears a parka-inspired faux-fur trimmed composition with vibrant painted panels reminiscent of Inuit prints, with contrasting muted colours on the skirt and bodice. The doll's brunette hair is beautifully styled in a side braid.

"Designing the costume for Inuit Legend Barbie is a dream come true," says Marcus, who will begin the final year of her program at Ryerson in September 2005. As the newest designer for Barbie doll, Marcus joins the ranks of Kate Spade, Bob Mackie, Giorgio Armani and many other legendary names.

"It is very exciting for both Christy and Ryerson University's School of Fashion to have had this opportunity. For Christy to have her work included with some of the world's most significant designers is a tribute to her talent. We are grateful to Mattel for this terrific initiative," says Linda Lewis, Chair of the Ryerson University School of Fashion.

Inuit Legend Barbie will be officially unveiled at an event at specialty retailer My Favourite Doll in Mississauga, Ontario (2850 Argentia Road) on Saturday, July 16, 2005 starting at 10:00am.

The doll will be available for a suggested retail price of $69.99 starting July 18, 2005 at the following specialty retailers, all of whom ship nationwide:

Martin House Dolls
Thornhill, Ontario
(905) 881-0426

My Favourite Doll
Mississauga, Ontario
www.mfd.net http://www.mfd.net

Corbett's Limited Editions
Stoney Creek, Ontario
(905) 664-2828

Vogue Collectibles
Oshawa, Ontario
www.41vogue.com http://www.41vogue.com

Collections Rose & Rouge Inc.
Kirkland, Quebec
www.roseetrouge.com http://www.roseetrouge.com

Maddie's Dolls & More
Ste. Anne De Bellevue, Quebec
www.maddiesdolls.com http://www.maddiesdolls.com

Julie's Treasures
Edmonton, Alberta
(780) 444-6269

Teeter Totter Toys
Vernon, British Columbia
(250) 503-1234

Inuit Legend Barbie is also available through the Sears Wishbook and from Toys R Us online at www.toysrus.ca.

Editors Note: A photo for this release will be available on the CP picture wire via PR Direct. /For further information: Lindsey Coulter, GCI Group, TEL (416) 486-5906; e-mail lcoulter@gcigroup.com/ IN: RETAIL

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