Canadian Franchise Association (CFA)

Canadian Franchise Association (CFA)

April 13, 2011 12:00 ET

Canadian Franchise Association Announces Winners of the 2011 CFA Recognition Awards

TORONTO, ONTARIO--(Marketwire - April 13, 2011) - The Canadian Franchise Association (CFA) announced the winners of the 2011 CFA Recognition Awards on April 4, 2011. The awards were presented during a gala awards presentation dinner at the 20th annual CFA National Convention in Niagara Falls, Ontario, which had record-breaking attendance of representatives from the franchise community in Canada.

CFA Recognition Awards pay tribute to individuals and franchise systems for their outstanding achievements and contributions to the Canadian franchise community and for their extraordinary commitment and contributions to philanthropic endeavours. Nominations are solicited from CFA members across Canada and winners are selected by committee based on merit.

"The CFA Recognition Awards are about excellence in the franchise community," says CFA President and Chief Executive Officer, Lorraine McLachlan. "Franchising is a significant and growing business sector in Canada making positive contributions to the Canadian economy and the community-at-large. Our prestigious CFA Recognition Awards celebrate these contributions – whether corporately through the CFA Hall of Fame, individually through the CFA Lifetime Achievement Award and Vince Nichols Memorial Award, or socially through the CFA Corporate Citizenship Award. We congratulate all the winners for their achievements."

The recipients of the 2011 CFA Recognition Awards are:

Category: CFA Hall of Fame Award

Recipient: Second Cup

From its humble beginnings in 1975, Second Cup has grown to become Canada's largest specialty coffee franchise. With a unique understanding of how to bring coffee to people across different cultures, the company has also expanded into 16 countries worldwide, including the U.S., Cyprus, Lebanon and Romania, while expanding their reputation as a brand that is 'uniquely Canadian.'

The CFA Hall of Fame Award is presented in recognition of outstanding performance by a franchise system over a significant period of time. Winners have high brand recognition (on either a regional or national scope) and are recognized for their solid business performance. They exhibit leadership in the franchise community in many ways including: encouraging excellence through sharing best practices; participating in speaking engagements; exhibiting a willingness to mentor new franchisors, and raising the profile of the franchise business model.

Category: CFA Lifetime Achievement Award

Recipient:Mac Voisin, Chairman, M&M Meat Shops

Voisin started his career in franchising over 30 years ago with the desire to offer quality and convenient food products to Canadians coast to coast. Over the years, he has been recognized and honoured with the highest awards in the food and franchising industries. In 1992, M&M Meat Shops was the very first winner of the CFA Award of Excellence in Franchising and Voisin and his franchise system have been honoured twice with the Corporate Citizenship Award for their work with the Crohn's & Colitis Foundation of Canada. Most recently, in 2007, Voisin led M&M Meat Shops into the CFA Hall of Fame.

The CFA Lifetime Achievement Award recognizes exceptional achievement and contribution to Canadian franchising and the community-at-large through demonstrated excellence throughout one's lifetime and career in franchising. This award typically honours an individual who may be a franchisor, franchisee, or a support services provider. Hallmarks of excellence include a high profile and leadership recognition in the franchise community, speaking engagements, published articles, mentorship and being an ambassador for franchising.

Category: CFA Corporate Citizenship Award

Recipient:Tim Hortons (TDL Corporation)

For 40 years, Tim Hortons and its franchise partners have practiced a philosophy of giving back to the communities in which they operate. As a company, they focus on helping children and supporting communities to become better places to live in. Tim Hortons has helped small holder farmers in South America by supporting them in key areas of business, social and environmental management. In North America, the company sponsors minor sports, food drives, the Earn-a-Bike program and work with Aboriginal leaders and their communities. Perhaps most well-known is the Tim Hortons Children's Foundation, which gives kids from economically disadvantaged homes the opportunity to spend time in a fun-filled camp environment.

The CFA Corporate Citizenship Award is given to a franchise system that has demonstrated genuine and ongoing concern and support for a community or social service group(s). Award recipients are selected based on their philanthropic innovation, support and impact to the community whether on a local, regional, national or global scale. Elements taken into consideration include involvement throughout the franchise system and integration into the corporate culture, profile given to the support recipient organization(s), sustainability, innovation in how funds are raised, demonstrated benefit to the community, and amount of funds raised.

Category: Vince Nichols Memorial Award

Recipient:Steve Iskierski, Senior Manager, BMO Bank of Montreal

Iskierski is a long-standing and active member of the CFA with a history of volunteering whenever called upon. He has been involved with the Association for over 25 years, coordinating golf tournaments, participating on the CFA Award of Excellence in Franchising committee, contributing his knowledge in articles for CFA publications, and as a speaker at CFA educational events for both franchisors and prospective franchisees. Iskierski established a franchise-specific program at BMO, leading the growth of this program and strongly supporting the franchise business model.

Presented in memory of Vince Nichols, this award is given to an individual who, through their volunteer activities and work as an ambassador for franchising, helps the CFA grow, evolve and deliver on its mission and vision. Vince Nichols was the Director of Franchising for Maple Leaf Mills and was a dedicated volunteer with CFA. His entrepreneurial spirit and dedication as a volunteer opened new opportunities for CFA to better serve the franchise community.

For more information about the CFA Recognition Awards, please visit:

About the Canadian Franchise Association (CFA)

With almost 500 corporate members nation-wide, representing many of Canada's best-known brands, the Canadian Franchise Association is the National Voice for Franchising in Canada and works with all levels of government to ensure the development of industry-made solutions. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs and publications. For more information, visit

For more information or to arrange an interview with Lorraine McLachlan, CFA President & CEO or the CFA Recognition Award winners, please contact:

Kenny Chan
Manager, Communications
Tel: 800-665-4232 ext. 232

Contact Information

  • Canadian Franchise Association (CFA)
    Kenny Chan
    Manager, Communications
    800-665-4232 ext. 232