Canadian Investor Relations Institute - Alberta Chapter

Canadian Investor Relations Institute - Alberta Chapter

September 14, 2007 11:00 ET

Canadian Investor Relations Institute: Numbers Don't Tell the Whole Story but Words Do

Successful companies find communicating their story an important part of success

CALGARY, ALBERTA--(Marketwire - Sept. 14, 2007) - When the Alberta chapter of the Canadian Investor Relations Institute (CIRI) gathers in downtown Calgary on September 20 to celebrate the best in their profession, savvy investors will take note of the companies that employ those honoured. Good communication skills, the hallmark of the investor relations professional, mean investors can better understand everything from financial information to corporate beliefs, or ideas about the next company project, according to Randy Findlay, past President of Provident Energy Trust, accomplished philanthropist and board member of several organizations.

"Investor relations professionals are the people in the company with whom you establish a relationship," Findlay said. "People want to know what a company is about. What are they thinking about? Where are they on social responsibility, on environmental responsibility? Yes, I expect them to make money, but how do they treat their employees?"

In times of market volatility, Findlay believes the role of investor relations takes on even greater importance. "I think that most people are realistic, they know that not everything goes exactly the way it is planned. Every once in a while you have a bad quarter - but if investors trust you, you get the sustainability. People know what you've done in the past, they know you can work yourself out of it, and people stay with you."

Investor relations professionals play a key role in the two-way flow of information between publicly traded companies, the investment community and the public. In response to recent changes, successful investor relations professionals are placing more emphasis on the ability to understand how their company is perceived in the market. "You have to be a good listener. You're going out to tell the company story, but you have to be able to hear what the feedback is - what the folks are saying, and what they're really meaning," Findlay says when asked about what makes a good investor relations professional.

"Trust is a skill or attribute that an Investor Relations Officer needs to have - you only get honest communication if there's trust on both sides."

The Canadian Investor Relations Institute (CIRI) is dedicated to advancing the practice of investor relations, the professional competency of its members, and the stature of the profession.



The 4th Annual CIRI Alberta Gala
Thursday, September 20, 2007
Metropolitan Conference Center
333 Fourth Avenue SW - Calgary, Alberta
Guest Speaker - Randy Findlay


Contact Information

  • Canadian Investor Relations Institute (CIRI)
    Odette Ries Bustin
    Co-Chair, 4th Annual CIRI AB Gala, nonfiction studios inc.
    (403) 686-8887
    or
    Canadian Investor Relations Institute (CIRI)
    Debbie Carver
    Co-Chair, 4th Annual CIRI AB Gala, PrimeWest Energy Trust
    (403) 699-7464
    or
    Canadian Investor Relations Institute (CIRI)
    Paul Beique
    CIRI AB President, Vermilion Energy Trust
    (403) 781-9449