SOURCE: eMarketer

August 30, 2005 08:00 ET

Canadian IT Spending -- Too Much Caution, Not Enough Action

New eMarketer Report Finds Canada's Businesses Lacking in IT Spending

NEW YORK, NY -- (MARKET WIRE) -- August 30, 2005 -- Canadian businesses are in danger of falling behind other international firms, unless their investment in IT spending grows more substantially.

In its new report, IT and E-Business in Canada, eMarketer reports that 2005 IT spending estimates for Canada range from an increase of 4% to a decline of 1%. Dollar value estimates of IT spending in Canada vary widely, says the report's author, Senior Analyst Steve Butler, largely because of differing definitions of the IT market and what it includes.

According to Statistics Canada, more than 99% of all Canadian businesses are small or medium-sized organizations that employ less than 500 employees. For a number of reasons, firms of this size have traditionally been slow adopters of information technology; not just in Canada, but also throughout the world.

"The most significant change during the past year has been in Canadian business leaders' recognition of the need to increase their investment in IT, in order for their companies to remain internationally competitive," says Steve Butler, eMarketer senior analyst and author of the report. "Some Canadian businesses have stepped up their investment in new technology, but there is still an overabundance of caution and not enough action on the part of many Canadian firms."

Key questions the IT and E-Business in Canada report addresses:

--  How much will Canadian businesses and government spend on IT in 2005?
--  What are Canadian companies' IT spending priorities during the near
    term?
--  Are small and medium businesses (SMBs) beginning to adopt e-business
    solutions?
--  Are Canadian companies becoming more comfortable with IT outsourcing?
--  And many more...
    
For more information on eMarketer's IT and E-Business in Canada report, visit www.emarketer.com.

About eMarketer

eMarketer is "the First Place to Look" for market research information related to e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes e-business research from over 1,700 sources and brings it together in one place. This research is presented in analyst reports and the "eStat Database" -- the most comprehensive compilation of up-to-date e-business and online marketing statistics in the world. For more information, visit www.emarketer.com.

Contact Information

  • Media Inquiries
    David Murrow
    Director of Public Relations
    eMarketer
    Email Contact
    Tel. 212-763-6033